Big Data = Big Opportunity

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Data-driven marketers need more and better data, but the landscape continues to evolve quickly. Third-party data providers change fast and Big Data is growing exponentially.

Consider a few facts:                                   

  • More than 2.5 quintillion bytes of data are created every day through a range of activities including social media posts, purchase transaction records, cell phone GPS signals, supply chain and logistics data, and digital videos, pictures, and audio recordings.
  • Individuals generate more than 70% of all data; enterprises store and manage 80% of this data.
  • Global spending on big data is growing at an average annual rate of nearly 30% and is expected to reach $114 billion in 2018.

Now, those are big numbers, but one of the biggest concerns is how companies are going to support and execute strategies with this data. Marketers and fundraisers can execute data driven strategies that can and will change the way they do business.

How?

By using data insights to understand, segment, and speak directly to their highest potential prospects and customers.

So, what type of data is critical? Demographic data, traditionally the king of data types, is diminishing in importance. Other types of data, including behavioral and psychographic data, enable marketers to understand, target, and engage audiences more effectively.

Gartner’s recent Market Guide for Marketing Data Providers acknowledges WealthEngine as a representative vendor for these marketing data offerings. It includes a list of data providers and how they can fit into an organization’s structure and strategy. [Market definition, market direction, market analysis, market recommendations].

In this report, Gartner recommends a simple approach to get started.

As marketers, you must ask yourselves…

  • What are the use cases for which you need data from a third party provider
    • Targeting
    • Lead conversion
    • Market research
  • What are the metrics you’re trying to move?
    • Ad efficiency
    • Conversion rates
    • New product uptake
  • What data provider or providers best support your goal?
  • Is your marketing initiative is long- or short-term?
    • If it’s long-term, you’ll need to develop a multi-year relationship with your data provider. Therefore, the provider’s financial viability and customer references become more important.

We know that managing big data and gleaning the insights you need to really drive strategy is not easy, but it is now a mandate for most companies to sustain growth. Imagine what happens when you target the right people at the right time in the right channel. It leads to better engagement, higher conversion, and increased sales.

Now, that’s big!

What’s your secret to data driven success?

*Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Mike Lees’ Week in Review: Data-Driven Marketing Teams, Marketing as Art or Science and July Marketing Events in NY and SF

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As marketing becomes more data-driven, companies want to make sure they are capturing and synthesizing the metrics they need to understand their customers and behavior more effectively. For those that aren’t sure where to start, I recommend starting with your team. Last week, I tweeted what I think is some great advice on building a data-driven marketing team from Business2Community.

As we look at analytics to drive our business decisions as marketers, we need to make sure we don’t forget that marketing still requires creativity. While some may argue that marketing is a science, I think it’s important that we remember it is, in a lot of ways, still an art form. What do you think?

For our friends in San Francisco and New York City, I hope to meet many of you at our #WECMO Series events. Bryan Kramer, CEO at PureMatter and author of the book “Shareology”, and I will be talking about marketing personalization at scale in San Francisco on July 15. Those attending the event will receive a free copy of his book, being released the same week! On July 21,  Bill Evans, Chief Digital Officer at WPP, will join me in a follow-up from our webinar last week and we’ll be talking about data, digital, wealth and predictive prospecting. If you are a marketing leader, make sure you RSVP to our NY WE CMO Series event and our SF WE CMO Series event as soon as possible as space is limited.

Would love if you would join the conversation

Michael Lees is Chief Marketing Officer at WealthEngine. His “Week in Review” is a weekly round-up of conversations, insights and inspiration he’s discovered around the web. Have something you want him to take a look at and weigh in on? Tweet him @michaeljlees and tag #WECMO.

Want a demo of WealthEngine to see how WE can help you with audience development, marketing personalization and wealth insights? Share your contact information and we’ll be in touch soon.

Gartner Acknowledges WealthEngine in Market Guide for Marketing Data Providers

WealthEngine Named Alongside List of Third-Party Data Providers That Deliver Capabilities to Understand and Target Audiences More Effectively   

WealthEngine (WE), the leading provider of predictive marketing analytics and audience development services, announces that it has been named to Gartner’s recently published Market Guide for Marketing Data Providers, published May 13, 2015 . In the report, Gartner states demographic data, traditionally the king of data types, is diminishing in importance. Other types of data, including behavioral and psychographic data, enable digital marketers to understand and target audiences better,

Digital marketers’ appetites for data keep growing, and they look for it from a growing number of sources, including third-party marketing data providers. However, not just any data will do. Digital marketers need data that fits their evolving marketing strategies and the new techniques that they employ.

“For over a decade, WealthEngine has continued to refine its data to meet the needs of its customers across the nonprofit, healthcare, education, luxury, and financial services markets. Being recognized by Gartner as a representative vendor for these marketing data offerings is a direct testament to our vision and innovation”, said WealthEngine president and chief executive officer Mark Logan. “The Market Guide for Marketing Data Providers is a referencable data guide that outlines market definition, market direction, market analysis, and market recommendations. We are honored to be recognized in this context and among other reputable data providers.”

WealthEngine prides itself as the only ‘at scale’ B2C lead scoring platform. It aims to increase the revenue of its clients by connecting them with the customers who are most likely to donate, buy or invest. WealthEngine combines proprietary, public and third-party sources of data to build detailed profiles of affluent individuals who are likely prospects to contribute to nonprofits, purchase luxury products or invest in financial services. Ultra-segmented audiences can be identified and targeted using wealth, demographic, lifestyle and personal attributes across a database of more than 230 million people in the U.S.

The Market Guide for Marketing Data Providers report is available here.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Approximately four thousand clients use WealthEngine’s products and solutions for comprehensive consumer insights. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, please visit http://www.wealthengine.com.

Press Contacts
Robin Bectel, Allison+Partners | 703.244.2242 | wealthengine@allisonpr.com
Jackie S. Graziano, WealthEngine | 240.483.4912 | jgraziano@wealthengine.com

Marketing Technology Q & A with Leo Scott: Ensuring Sound Data Security

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At WealthEngine, we understand that our customers care a lot about understanding data and gleaning the actionable insights necessary to move the needle. We also know that they care a lot about privacy and data security. So does our Chief Technology Officer, Leo Scott.

Recently, Leo took the time to answer questions we’ve heard are top of mind for our customers from a technologist’s point of view. We’re sharing these as a series here on the WealthEngine blog weekly.

This week he’s talking about data security.

Data security is a big deal. What are some steps WealthEngine takes to ensure data security while providing insights and intelligence?

Yes, security is a huge deal at WealthEngine.  We take in our customers’ prospect and customer databases and help them better understand their database of consumers.  Therefore, we have tons of control around handling and storing this sensitive data that we receive.  I would break down our security approach into:

  • Tight processes around the ingestion of the data into our system
  • Tight access control and perimeter control around our system
  • Continual monitoring of the system

We have a variety of checkpoints and processes that anybody in our team that works with client data follows. We are often helping our clients clean and properly structure their data before it can be ingested into our system.

Files follow a strict flow and we track who on the team worked on the file and have things like automatic naming conventions and other tagging systems to ensure the data goes into the right place in our system.  

Once it’s in the system, other than a select number of people on the technology team, who are tightly monitored, only someone with the clients login credentials can access the data.

Our main product operates in data centers and network segments that are separate from the rest of the company’s  systems.  These data centers and networks have 24×7 monitoring and intrusion detection systems watching for any possible suspicious activity.  On an annual basis we have a third party audit of all of our security procedures and system security configuration.

Want a demo of WealthEngine to see how our secure solution can help you with audience development, marketing personalization and wealth insights? Share your contact information and we’ll be in touch soon.
 


Leo Scott is the Chief Technology Officer at WealthEngine.  As an accomplished business executive who founded a number of startup ventures and has worked with a variety of large public companies, Leo has spent the last 20 years building technologies that harness massive amounts of data and enable businesses and consumers to more easily interact with that data through Internet and mobile technologies.  Over the years, he has maintained a hands-on level of experience with the latest technologies, not only tracking the latest trends and tools, but working to develop a deeper working knowledge of new technologies allowing him to see technical approaches and opportunities in unique ways rarely seen by other individuals.

 

Test Driving Salesforce Analytics Cloud

One of the most challenging tasks any sales or marketing professional deals with is creating campaigns that resonate with prospects, driving greater sales.

Analyzing customer data from a contextual standpoint by quickly adding in new data sets, modifying searches, queries, and identifying new patterns in prospect data is the catalyst that drives new business.  The enhancements announced today to the Salesforce Analytics Cloud have the potential to get sales and marketing closer to that goal. As our marketing team faces these challenges, I decided to give the latest enhancements a test drive.

Data at Your Fingertips: WealthEngine in the Salesforce Analytics Cloud Playground

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As marketers, data is at the forefront of everything WealthEngine does. And it’s becoming more complex each day. There are three main considerations to using data: access, insights and influence.

Where can you access the most insightful, actionable data using your Salesforce platform? How can you use that real-time access to drive business decisions and influence conversion?

The Salesforce Analytics Cloud is designed for the data revolution, making it easier than ever for anyone to explore data and take action instantly from any device. Right now, Salesforce is offering a free playground version so everyone is able to see, firsthand, the power of the Analytics Cloud.

We’re also thrilled about Salesforce’s announcement today that new sample data sets from its leading  information partners—Acxiom, Dun & Bradstreet, and WealthEngine—are now also available to be explored in the playground.

This integration brings the data points we use for our own modeling and analytics solutions we provide for our clients right inside Salesforce so you can slice and dice however you see fit right in your dashboard.

The Analytics Cloud gives you the ability to ask ad-hoc questions as you explore your data in real-time. For example, you can track trends for specific demographics or  determine the wealth and buying behavior of your best customers.

WE recognizes that the Analytics Cloud Playground is a powerful Salesforce tool.  You can marry data from WealthEngine and other sources along with your own, in many different formats, to gain insights, segment, and build strategies to engage and influence in more effective and efficient ways.

Are you ready for a play date? The Salesforce Analytics Cloud Playground is open.

Learn more about WealthEngine’s data intelligence solutions and how we can help you develop your audience and focus your funnel.

Mike Lees’ Week in Review: 10 CMOs to Watch and How the C-Suite Uses Data Insights

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It’s officially summer. For many companies, that’s when things tend to slow down. For us here at WealthEngine, though, we’ve got a lot going on, and I’m excited to share it with you.

Last week, I tweeted the WealthEngine’s list of 10 CMOs to Watch. As a CMO myself, I know how important it is to avoid working within a vacuum and to keep a constant read on the pulse of what is going on within our space. Learning from other marketing leaders like these keeps me inspired and it’s why I encourage the people on my own team to seek out and take advantage of professional opportunities.

I was also tweeting about a big webinar I’m hosting tomorrow with WPP Team Chemistry’s Chief Digital Officer, Bill Evans. While we’ll be talking about some pretty heavy stuff – marketing personalization, data intelligence, digital and privacy – I promise we’ll make it fun. Best of all, you get to pick our brains – for free – during the hour of the webinar. Register for “How the C-Suite Uses Data Intelligence for Audience Development”.

Would love if you would join the conversation.

Michael Lees is Chief Marketing Officer at WealthEngine. His “Week in Review” is a weekly round-up of conversations, insights and inspiration he’s discovered around the web. Have something you want him to take a look at and weigh in on? Tweet him @michaeljlees and tag #WECMO.

Want a demo of WealthEngine to see how WE can help you with audience development, marketing personalization and wealth insights? Share your contact information and we’ll be in touch soon.

Marketing Technology Q & A with Leo Scott: Making Data Insights Scalable

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At WealthEngine, we understand that our customers care a lot about understanding data and gleaning the actionable insights necessary to move the needle. We also know that they care a lot about privacy and data security. So does our Chief Technology Officer, Leo Scott.

Recently, Leo took the time to answer questions we’ve heard are top of mind for our customers from a technologist’s point of view. We’re sharing these as a series here on the WealthEngine blog weekly.

This week he’s talking about making data-driven marketing scalable.

Analyzing and synthesizing large amounts of data can be daunting. What should the first step be for large organizations who want beef up their capabilities here?

Really what companies want is new insight into the operation of their business.  Some companies may already have massive amounts of data and they just need to find a way to extract insight from it.  Other companies may be able to gain insight from the massive amount of data that only exists outside of their company.  Both are a big challenge.  And likely in most cases the best insight can be gained by mixing both internal and external data sources.

Often the tools and services that help in either of these cases can be broken down by use case:

  • marketing insight tools
  • systems operation tools
  • financial tracking tools

The trick is to identify where you need the most insight in your company and then find a good tool or company that can help you improve your insight.  Marketing insight has a particularly rich ecosystem of tools and companies that can help wrangle data no matter whether it’s yours or if it’s coming from outside your  company.

You can use listening platforms to gain insight from social media data, or web analytics tools like Google Analytics, or Chartbeat to gain insight from data collected from your website.

An example of a way to combine your own data with external data is WealthEngine’s Wealth Screening product where you can take, for example, your customer database and append tons of data to your database that enables you to gain great insight.

In WealthEngine’s case we can act as a partner to guide you through the process of extracting the exact insight you want from the data, but in some cases you may be working with tools that don’t give you a full start to finish solution.  In these cases, you will end up doing some of the final slicing and dicing, and visualization yourself in some kind of generic visualization tool.

Everybody starts with Excel because it’s ubiquitous and does a pretty good job of allowing you to slice and dice the data as you analyze it, but there is a new generation of tools that allow you to work with much larger data sets and much more easily generate really insightful charts and visualization.  Tools from companies like Tableau or QlickView can be very useful.
 


Leo Scott is the Chief Technology Officer at WealthEngine.  As an accomplished business executive who founded a number of startup ventures and has worked with a variety of large public companies, Leo has spent the last 20 years building technologies that harness massive amounts of data and enable businesses and consumers to more easily interact with that data through Internet and mobile technologies.  Over the years, he has maintained a hands-on level of experience with the latest technologies, not only tracking the latest trends and tools, but working to develop a deeper working knowledge of new technologies allowing him to see technical approaches and opportunities in unique ways rarely seen by other individuals.

Want a demo of WealthEngine to see how WE can help you with audience development, marketing personalization and wealth insights? Share your contact information and we’ll be in touch soon.
 

WealthEngine’s 10 CMOs to Watch 2015

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At WealthEngine, we know wealth. We also know how important marketing and building relationships are to our clients.

The entire WealthEngine team believes you can never stop learning: whether it’s knowing more about your customers and prospects or understanding what your ideal customers look like.

We also believe there’s a lot we can learn from leaders who are always looking at things a little differently, who are ahead of the curve and who are continually learning and sharing what they learn with others. These 10 Chief Marketing Officers do exactly this for the companies they work for and the marketing community we share.

Trish Mueller

Chief Marketing Officer at The Home Depot

Mueller has a long history of leading marketing at major retailers including Montgomery Ward, ShopNBC and The Sports Authority. Her leadership role at The Home Depot reflects this as she has ownership of marketing, advertising and strategic branding. Notably, she oversees database marketing, consumer analytics, CRM and research insights.

Understanding the mind of the ideal customer is clearly at the top of Mueller’s priority list. Not only does The Home Depot have a cut-out image of two of their ideal customers in every conference room at the company headquarters, but she also shared the following advice with Direct Marketing News:

“You cannot market to people you do not know. If you truly understand the audience, you’ll speak from a position of authority and the efforts you make in your field will be successful—and so will you.”

Mueller is also known for her success in empowering consumers to take action via social media. According to The Home Depot website:

“By taking a data-driven approach, the company has experienced double-digit growth in customer engagement and sales driven by social while also being lauded by the industry as the ‘top social media team in retail.’”

Speaking of social, you can find her tweeting as @mueller_trish and on LinkedIn.

Edward Nevraumont

Chief Marketing Officer at A Place for Mom

Nevraumont oversees integrated marketing for the senior living advisement company. Prior to that, he led Expedia’s loyalty and database marketing, having created both the Expedia Rewards programs along with the VIP and Elite programs. He marries analytics with customer experience, bringing together both quantitative data and qualitative insights. It’s likely his approach was honed  at McKinsey & Company where he led consultant teams as an engagement manager.

Nevraumont is passionate about sharing what he has learned over the years. He’s written a book, Marketing is Easy and teaches an Online Marketing and Analytics class at University of Washington’s Michael G. Foster School of Business. He thinks marketing teams should be paying more attention to attribution. He makes the point that when you accurately understand how your customers are finding you, then you can make better decisions on where to spend time and money:

“Before you can understand the value of a channel, you first need to understand the channel of origin of each of your customers. And that problem turns out to be a lot harder than it looks at first glance.”

A graduate of Queen’s University, Nevraumont earned his MBA from the University of Pennsylvania’s The Wharton School. You can find him tweeting at @Ednever, blogging at Marketing Is Easy and on LinkedIn.

Teri Lucie Thompson

Chief Marketing Officer at University of Arizona

While you won’t find a CMO at a lot of colleges and universities right now, there’s indication that you we’ll continue to see more marketing leaders like Thompson make the transition from corporate to higher education. After leading marketing teams at insurance companies, where she earned the reputation of being a pioneer in segmentation, Thompson was first tapped as CMO for Purdue University before her current role at University of Arizona.

She offers the following advice for anyone considering making the transition, that comes with a culture shock, from corporate marketing to higher ed:

“Schools are getting the message about messaging. What’s that message? That the same marketing principles that fuel other sectors can build and enhance a university’s reputation, keep people informed, and attract the types of students and faculty an institution wants.”

Between leading the marketing organization at University of Arizona and winning awards, including the American Marketing Association’s “Higher Education Marketer of the Year” in 2012, she’s also written a book, Tuning In to Mom: Understanding America’s Most Powerful Consumer.

You follow Thompson on Twitter at @TeriLucie and on LinkedIn.

Katrina Klier

Global Managing Director Digital Marketing & Communications at Accenture

Klier takes a self-describe “audience-first” approach to marketing. She came to Accenture from Microsoft where she led both B2B and B2C marketing and where she spearheaded their influencer programs.

An influencer in her own right, fellow CMOs look to her for insight and advice on digital marketing and developing customer communities to engage audiences across paid, earned and owned media channels.

When it comes to personalization and customization, Klier has this to say:

“Personalization is about seeding possibilities and letting people build their own connected story as a conversation with your brand.”

Brand Innovators named her one of the Top 50 Women in Brand Marketing and her projects at Accenture have earned multiple PRSA Big Apple Awards.

You can follow her on Twitter at @KatrinaKlier  and on LinkedIn where she publishes regularly around digital marketing and marketing leadership. You can also find her asking and answering questions on Quora.

Todd Merry

Chief Marketing Officer at Delaware North

Merry came on board at the hospitality and food service company three years ago. Hired to “guide the company’s customer-centric mission”, he leads sales and marketing “using the company’s customer data and technology to further its business objectives.” 

How has Merry used data and analytics to drive customer customer engagement? One example is through listening to conversations and measuring sentiment analytics around the “Boomstick”, what can only be described as an epic hotdog at the ballparks run by Delaware North. By turning those analytics into insights, Merry was able to shift the ideal audience persona of this food creation from solely men to families, particularly moms, and position the Boomstick as a great value for the money.

Before Delaware North, he led global marketing strategy at Unisys and Member Insights at BJ’s Wholesale Club.

Leading marketing at Delaware North, with operations at sports venues around the world, is a great fit for this sports fan who has an affinity for the Bruins and is a graduate of Middlebury College with an MBA from Boston University. You can find him tweeting about both his personal and professional life at @TMerryCMO and connect with him on LinkedIn.

David Feinberg

Chief Marketing Officer and Vice President at New York-Presbyterian Hospital

Feinberg started his career in consumer products at Procter & Gamble and Clairol before moving into healthcare. He’s responsible for marketing, advertising, digital and patient/visitor communication strategies at the hospital.

Feinberg has taken marketing personalization to a new level with a successful series of advertisements that spoke to different audiences that represent the diversity of the community the hospital serves. Feinberg tells AdAge:

“Consumer response has been so remarkable because these are real people telling real stories in their own words. We have worked very hard to eliminate hype and hyperbole, so their honesty comes through loud and clear. While New York-Presbyterian has always been well known for advanced, sophisticated medicine, this campaign adds a new dimension, a focus on the patient and all aspects of their care.”

This ad series was extended and NYC residents could find them on the sides of buses as well as during the 2015 Super Bowl.

Follow Feinberg on Twitter at @davidafeinberg and LinkedIn.

Paul Alexander

Chief Communications Officer at Liberty Mutual Insurance

Alexander started his career as a Circulation Marketing Manager at Time magazine and then worked his way up through prolific brands such as Procter & Gamble and Campbell Soup Company. At Liberty Mutual, he’s established the Social Media Center of Excellence where they are “leading social listening, moderation and analytics resources to track and improve overall strategy and execution.”

He’s as likely to be found speaking to The Ad Club in Boston about how Liberty Mutual features personal and persuasive content to reach consumers as he is to be rubbing elbows with Olympic athletes on behalf of Liberty Mutual, an official sponsor for Team USA.

A Harvard graduate, he also holds an MBA from the ivy league school, as well. He’s recognized by Business Insider for being a Top 20 Social Media CMO of the Fortune 100 and was tapped as Financial Marketer of the Year by the Financial Communications Society.

You can find Alexander on LinkedIn.

Maria Sebastian

Director of Global Sales and Marketing at Virgin Atlantic Airways

Sebastian leads her international team from company headquarters in London. No stranger to the airline industry, Maria comes to Richard Branson’s company after rising through the marketing ranks at American Airlines in Dallas.

This year, Premier Traveler name Sebastian one of the “Most Compelling Women in Travel”. She was also named as one of the “Power 100”, a list recognizing the top marketers in the UK by Marketing Magazine. This comes as no surprise because Sebastian did, after all, play a part in bringing in designer Vivienne Westwood to outfit Virgin Atlantic’s flight attendants to celebrate the airline’s 30th anniversary.

Her accolades don’t stop there, though. She was also tapped by Marketing Week as one of their Vision 100 this year. She shared with them:

“Having always enjoyed combining the analytical with the creative, it wasn’t until I took on my first marketing role (a decade into my career) that I found a path that allowed me to regularly combine both.”

You can find Maria Sebastian on LinkedIn.

Scott Pearl

Chief Marketing Officer at the National PTA

Pearl was recently hired as Chief Marketing Officer at the National PTA after serving as CMO at AFP (Association for Fundraising Professionals). Along with having an impressive tenure in the non-profit space, he’s also an entrepreneur, having founded and sold a technology company, and very active in the startup world as an advisor.

There’s no question that the work he does with startups, including user experience and having started using segmentation before many were even thinking about it, helps to transform how the National PTA will reach and engage with their members across the country.

He’s been called a “game changer” by people who have worked with him and he’s sought as a speaker at conferences and events.

CEOWorld named Pearl a Top CMO on Twitter and Social Media Marketing Magazine also recognized him as CMO to follow on Twitter, as well.

You can follow him on Twitter at @scottpearlmktg and on LinkedIn. You can also see more about his diverse background at his personal website, ScottPearl.com.

Ryan Bonifacino

Chief Marketing Officer & SVP Digital  at Alex and Ani

Bonifacino is one of the youngest on our list of CMOs to watch having skyrocketed to success since graduating from the University of Delaware in 2005. A Direct Marketing News 40 Under 40 Award Winner in 2014, he indicates his first job really helped set the trajectory:

“My first job was with a think-tank that focused on artificial intelligence and predictive analytics. That was called Quantum Leap Innovations and gave me a foundation for the heavy tech side.”

Based in New York, he’s paying his success forward as a Co-Founder of New York Fashion Tech Lab, a collaboration between Springboard Enterprises and The Partnership Fund for New York City to promote fashion technology innovation and job creation in New York. He has also served as an advisor for University of Rhode Islands Harrington School of Communications and Media (Alex and Ani is headquartered in Rhode Island).

You can find Bonifacino tweeting at @rbonifacino and on LinkedIn.

About this list

Narrowing down this list wasn’t an easy feat. We reviewed the work, backgrounds and points of view of numerous CMOs across B2C and non-profit verticals. We chose our final ten based on their influence in the marketing space and the work they have done to use analytics, listening and/or data to reach their customers and prospects in compelling and inventive ways and who we think others should keep an eye on as we believe we’ll continue to see innovation and inspiration from the CMOs we listed here.

Is there anyone you’d like to see added to the list?

Also, we’re not the the only ones recognizing movers and shakers in the marketing space.

Check out these other lists recognizing CMOs:

Are you a marketer who wants to see, first hand, how you can turn your data into insights for segmentation and personalization. Request a demo now.

Mike Lees’ Week in Review: MarTech, WealthEngine API and Your Little Zone of Genius

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One of my favorite things about leading the marketing team at WealthEngine is that we have access to some of the best technologists. As well as using some pretty cool tools ourselves, we rub elbows with our product management and development teams on a regular basis. Whether it’s during our weekly meetings with them to hear about new feature releases and what’s coming up on the roadmap, or providing them feedback from listening to the conversations our prospects and clients are having online and offline. With our suite of products and solutions, we help bring marketing technology to customers no matter where they are on the marketing technology spectrum. One customer might be working with our training team to learn how to run a screening for the first time while another might be collaborating with our API team about an integration between their shopping app and our real-time wealth insights. We are also continuously partnering with some of the most well-known CRMs and analytics platforms, too.

What about you and your company? How are you using marketing technology to stay ahead of the competition and grow your business?

Would love if you would join the conversation.

Michael Lees is Chief Marketing Officer at WealthEngine. His “Week in Review” is a weekly round-up of conversations, insights and inspiration he’s discovered around the web. Have something you want him to take a look at and weigh in on? Tweet him @michaeljlees and tag #WECMO.

Want a demo of WealthEngine to see how WE can help you with audience development, marketing personalization and wealth insights? Share your contact information and we’ll be in touch soon.