WealthEngine Launches FindWealth and WE Prospect on the Abila Marketplace for Nonprofits and Associations

Customers can now access 210 million profiles and create ultra-segmented audiences with unprecedented ease and precision

WealthEngine, the leading provider of predictive marketing analytics and audience development services, today announced FindWealth and WE Prospect on the Abila Marketplace, which is designed to provide nonprofits and associations with quick and easy access to tools and services to enhance their existing Abila products.  Fundraisers and marketers can now easily identify ideal targets by profiling and creating ultra-segmented audiences using wealth, demographic, lifestyle and personal attributes across a database of more than 210 million people in the U.S.

“By being fully integrated with their multiple platforms such as Abila MillenniumTM and Abila netFORUMTM, it empowers Abila customers to take a more accurate and focused methodology to prospecting, while the end user will now experience more personalized, meaningful communication from the organizations that matter most to them at the right moment in time,” said JB Rauch, vice president of channel partnerships. “WE is pleased to be active on the Abila Marketplace as well as a preferred technology partner for delivering insights and analytics. Our direct integration will continue to empower clients with audience intelligence, empowering marketers and fundraisers to know more before they engage, thus driving efficiency, effectiveness and actionability.”

WealthEngine allows:

  • Users to leverage an easy way to find, understand and contact affluent prospects – directly within their existing database.
  • Users to access real-time list curation and development as well as engage across channels with actionable contact info and optional online profile mapping

“We’re excited to have Wealth Engine be a part of the Abila Marketplace,” said Céline Felan, program manager for Abila. “Our partners are such an important part of our success. They offer key products and services that truly help our customers by extending the value of our nonprofit and association solutions.”

Abila Marketplace
The Abila Marketplace is a rich, interactive, engaging platform that showcases add-ons, customizations, and services offered by Abila’s Partner Ecosystem for its award-winning products and solutions. Customers and prospective customers can quickly and easily navigate the site to find the information they need, including descriptions, demos, pricing, ratings/reviews, and contact information. The Abila Marketplace is a first-of-its-kind designed specifically for nonprofits and associations.

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Approximately four thousand clients use WealthEngine’s products and solutions for comprehensive consumer insights. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.

About Abila
Abila is the leading provider of software and services to associations and nonprofit organizations that help them improve decision making, execute with greater precision, increase engagement, and generate more revenue. With Abila solutions, association and nonprofit professionals can use data and personal insight to make better financial and strategic decisions, enhance member and donor engagement and value, operate more efficiently and effectively, and increase revenue to better activate their mission. Abila combines decades of industry insight with technology know-how to serve more than 8,000 customers across North America. For more information, please visit www.abila.com.

Press Contacts
Robin Bectel, Allison+Partners | 703.244.2242 | wealthengine@allisonpr.com
Jackie S. Graziano, WealthEngine | 240.483.4912 | jgraziano@wealthengine.com

WealthEngine Appoints Mark Logan as New President and Chief Operating Officer

Technology Industry Veteran to Drive WealthEngine into next Growth Phase as Company also Adds New Advisor

WealthEngine, the leading provider of predictive marketing analytics and audience development services, announced today that Mark Logan has joined the company as president and chief operating officer. With over 25 years of technology industry experience in corporate growth, go-to-market strategies and channel development, Logan will be responsible for leading WealthEngine’s continued growth momentum exiting the year with 34% year-on-year, Q4 revenue growth.

“On top of our record growth and sales, one of our key commitments last year was identifying and recruiting an experienced leader who could drive WealthEngine into our next growth phase as the marketing analytics market continues to expand,” said WealthEngine chief executive officer Tony Glowacki. “With extensive experience scaling numerous businesses through innovative go-to-market strategies, formative capital raising and strategic acquisitions, Mark is an invaluable addition to our team.”

Prior to joining WealthEngine, Logan was chief sales officer at BackOffice Associates where he was responsible for all software, services and maintenance revenues and alliances. Previously, Logan was COO of Emptoris where he grew revenue from $60 million to $100 million in just over a year before leading the sale of the company to IBM Corporation for over $500 million. Before Emptoris, Logan was CEO of Rivermine where he grew revenues from $600,000 to $21 million, led three rounds of venture capital financing totaling over $24 million and secured over 140 new clients in over six years before merging the company with Emptoris.

“I’m delighted to join WealthEngine in this pivotal time for the company. We delivered a series of firsts last year including; over 1,000 new customer wins, record revenue and record year-on-year pipeline growth last quarter of over 70%,” said Logan. “The main driving forces behind this growth are the unique data, analytics and value that we provide to our customers resulting in unparalleled returns on their investment.”

WealthEngine also announced that Todd Fredrick has joined the board of directors as a new advisor. Fredrick, a serial entrepreneur specializing in high velocity sales and go-to-market strategies for software companies, will advise WealthEngine and the company’s board of directors on its strategic plan.

“Todd has been instrumental in driving growth for companies such as Cloudistics, Dell and AppAssure Software. His addition to the board will be a critical alignment as we move into this next phase under Mark’s leadership,” said Glowacki.

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Approximately four thousand clients use WealthEngine’s products and solutions for comprehensive consumer insights. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.

Press Contacts
Robin Bectel, Allison+Partners | 703.244.2242 | wealthengine@allisonpr.com
Jackie S. Graziano, WealthEngine | 240.483.4912 | jgraziano@wealthengine.com

WealthEngine Announces Record Year of Growth with More Than 1,000 New Clients; Bolsters Leadership in Predictive Marketing Analytics

Predictive analytics market set to grow exponentially in 2015.  Following a record year of investment, growth, customer acquisition and partner expansion, WealthEngine extends its market leading position

WealthEngine (WE), the leading provider of predictive marketing analytics and audience development services, announced today a record year of growth in 2014 in which the Bethesda-based company dramatically increased its market footprint across the board.  With the predictive analytics market set to grow 20-25% over the next three years, WE’s 2014 investments position the company to continue to solidify its leadership position.

WE finished the year with over 35% year-on-year growth in the business and a foundation of more than 3,500 customers across its core markets. The company also achieved the largest deals in its history, the highest quarterly and annual revenues and the biggest number of blue chip customer wins.  Over the course of the year, WE added over 1,000 new customers to its base.  A major partnership with Salesforce, extends WE’s reach into the market, and the acquisition of BrightContext expanded its ability to innovate.

“2014 was a watershed year for WE,” explains Tony Glowacki, CEO of WE.  “It was a year of many ‘firsts’ across the board in large part due to the exceptional talent that joined our organization, especially at the executive level.”

2014 started with significant additions to WE’s executive team, adding Bobby Yazdani as Executive Chairman, Peggy Padalino in sales and Mike Lees in marketing.  These additions were followed-up with the acquisition in April of BrightContext, the leading provider of massively scalable streaming data analytics, bringing exciting product capabilities and talent into the WE team.   John Funge joined the company as senior vice president of product management and Leo Scott took the role of chief technology officer. Further broadening the company’s offerings, WE launched a new professional services and consulting group in the second half, headed up by industry veteran Patrick Bischoff.  WE launched its new branding and a new website, highlighting its position as a leading marketing technology vendor and bolstering its executive team further with the addition of Dawn Orr as CFO.

“2014 saw major customer wins in our traditional markets with the addition of companies such as The Humane Society, and Mayo Clinic and significant penetration into new markets, including new customers such as Aetna in Financial Services and Buccellati in luxury retail,” said Yazdani.  “And with our selection as one of six launch partners in Salesforce’s new Data.com Exchange platform and the release of our WE Prospect platform earlier this month, we believe the company is poised for accelerated growth in 2015.”

For more information, please visit http://www.wealthengine.com

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Approximately four thousand clients use WealthEngine’s products and solutions for comprehensive consumer insights. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.

Press Contacts
Robin Bectel, Allison+Partners | 571.312.1448 | wealthengine@allisonpr.com
Jackie S. Graziano, WealthEngine | 240.483.4912 | jgraziano@wealthengine.com

WealthEngine and Agilon Partner to Deliver Targeted Fundraising Solutions for Advanced Nonprofits and Higher Education

WealthEngine, the leading provider of wealth intelligence, prospect research and marketing services for nonprofits, healthcare, education, luxury goods and financial services, and Agilon are pleased to announce a new partnership to support clients in achieving fundraising results.  Together, both companies can offer a comprehensive and cost-effective program for CRM, fundraising & donor engagement solutions.

“Combining the power of WealthEngine with Agilon’s CRM provides fundraisers with new insights and tools that focus efforts and boost results”, said David Best, President and CEO of Agilon. “With this partnership, fundraisers have access to in-depth wealth intelligence for their prospects with a single click, with the WealthEngine ratings and scores automatically included in Agilon’s comprehensive donor profiles.”

“Having our proprietary wealth and Propensity to Give (P2G) scores available through Agilon’s CRM is critical to fill a market need to integrate in-depth donor intelligence with wealth insight,” said JB Rauch, Vice President of Channels at WealthEngine.  “Agilon’s clients can leverage full donor profiles that include comprehensive wealth, demographic and lifestyle data points and contact information.  This empowers nonprofits to access powerful insights and target, segment, and engage their best donors.”

WealthEngine and Agilon will continue to embark on joint marketing activities, targeting mutual clients with a need to leverage powerful donor intelligence, donor management CRM solutions, and marketing programs.

For more information on WealthEngine’s wealth intelligence solutions, visit WealthEngine or contact JB Rauch, VP, Channels at 240.786.3493 or email jrauch@wealthengine.com.  For more information on Agilon’s software products and services, visit Agilon or contact Amanda Miller, Marketing Manager, at 319.739.0779 or email amanda.miller@myagilon.com.

About WealthEngine
WealthEngine™, Inc. is a leading provider of audience intelligence solutions to customers targeting HNW clients in the healthcare, education, financial services and luxury markets. The company’s unique data-driven approach to analytics, prospecting, and marketing has transformed the sales, marketing and fundraising processes of more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, visit www.wealthengine.com.

About Agilon
Agilon provides modern fundraising and communication software to meet the unique needs of sophisticated nonprofits ranging from higher education to health care and public radio. Agilon is rooted in higher education with over twenty years of fundraising knowledge from the University of Iowa Foundation and Iowa State University Foundation. Agilon’s One combines that knowledge into a single, web-based, user-friendly database.

Agilon’s One donor management and CRM solution provides a comprehensive solution that manages donors, prospects, memberships, gifts and financials as well as scholarships, endowments, events and memberships for a wide range of non-profits. The fundraising system includes an integrated web portal and an e-mail communication system that enriches an organization’s relationships with their donors and prospects. For more information, visit www.MyAgilon.com.

Media Contact
Robin Bectel | 571.312.1448 | wealthengine@allisonpr.com