IWC Schaffhausen brings consumers through watch production process

Swiss watchmaker IWC Schaffhausen is promoting its customization processes through a dedicated Web page that offers detailed information about the manufacturing steps behind the brand’s watches.

The Web page is being promoted on the brand’s Facebook to encourage fans to click through to detailed information about the manufacturing process. By presenting this information to consumers, IWC Schaffhausen is allowing an inside look into the brand, allowing a deeper understanding and appreciation by consumers.

Swarovski sponsors Hollywood costume exhibit to recognize craft


Precision cut-crystal maker Swarovski is sponsoring The Academy’s Hollywood Costume Exhibit when it presents its last showing this fall at Wilshire Boulevard and Fairfax Avenue in Los Angeles, the future location of the Academy Museum of Motion Pictures.

Organized by the Victoria and Albert Museum in London and sponsored by Swarovski, the event will feature costume designs from several Hollywood films. The multimedia exhibit will showcase displays of Hollywood’s finest handcraftsmanship, a concept that Swarovski consumers understand and honor.

4 reasons to use LinkedIn for fundraising


Social media is not just for selfies and pictures of food. While many organizations report little success fundraising on social media, some platforms can help you research prospects and build relationships.

Sally Boucher, Qaya Thompson and Jeremy Woolf outlined seven reasons to use LinkedIn for fundraising during Fundraising Day in New York, sponsored by the Association of Fundraising Professionals New York City chapter.

Fundraising intelligence

There’s been a sea change in prospect research, and it was front and center at our international industry conference last week. The 27th annual APRA conference, held in steamy Las Vegas, was called “Prospect Development 2014; new approaches, new connections.” The Twitter hashtag was #APRApd2014 (have a look – good stuff there). As always, it was a great conference with lots of meaty takeaways.

3 ‘Must Know’ Tips to Win New Clients with Email


There are currently almost 15 million millionaires in the United States. There’s an expected 10 million new luxury consumers each year. You do the math. There’s a vast audience of potential customers but not everyone has the same capacity and affinity to buy your products and services. That’s the hard part. Best of breed luxury marketers learn about their current customers and build a look-alike target audiences.

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Big Data, Crowdfunding and the Fundraising Technology Craze

Learn how Vassar College utilized crowdfunding for the Vassar500 campaign and how JDRF tapped Big Data to enhance its targeting and fundraising. After that, crowdfunding really piqued Vassar’s interest. Then it began to see many of its peer institutions and other universities embarking on 24-hour crowdfunding giving challenges, which had giving at the center of the campaigns but veered from the typical appeal. They were all about creating experiences and building community to support the institutions.