The Evolution of Luxury in 2014 & Beyond

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The world of luxury continues to evolve. Luxury consumers have shifted their mindset …and their wallet. We experienced the shift from a community where Affluents wanted to be noticed to more of a sense of community where value and personal worth takes precedent. As noted in A Tale of Two Markets: A Global Perspective on Affluents and the Business Elite, the mid-2000s boom was marked by a shared sense of what luxury meant – the imagery of yachts, private jets, and classic (if sometimes ostentatious) brands was pervasive. 

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Salesforce.com Foundation Unveils Salesforce1 for Nonprofits

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The Salesforce.com Foundation today announced Salesforce1 for Nonprofits, new solutions built on the Salesforce1 Platform to transform the way nonprofits manage programs, engagement, communications and fundraising. In addition, Salesforce1 for Nonprofits is extended with solutions from Salesforce.com Foundation partners including roundCorner, Storybank and WealthEngine, all available today on the Salesforce1 AppExchange for Nonprofits. The Salesforce.com Foundation brings the world’s leading cloud, mobile and social solutions to more than 22,000 nonprofits, including City Year, Sierra Club, Teach For America and the United Nations Foundation.

Patron Technology and WealthEngine Partner to Deliver PatronManager CRM Clients with Enhanced Fundraising Insight

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WealthEngine, the leading provider of wealth intelligence, prospect research and marketing services for nonprofits, and Patron Technology are pleased to announce a new partnership to enable Patron Technology’s PatronManager CRM clients to improve their fundraising results. The WealthEngine service is one of many add-on services that can now be seamlessly added to PatronManager CRM, which is built on the salesforce.com platform.

Eugene Carr, founder and CEO of Patron Technology, states, “The whole point of combining ticketing and Customer Relationship Management (CRM) is to enable ticket-sellers to know their patrons better. And, with WealthEngine integrated directly into PatronManager, fundraising professionals will have a significant new tool to help them raise money more quickly and effectively and achieve their fundraising goals with more confidence.”

Tony Glowacki, President and CEO of WealthEngine, adds, “Wealth, demographic, and lifestyle data fully integrated with business profiles, has become critical for sales and marketing prioritization, customer retention, competitive insight, and product positioning. In an ever-evolving landscape, we’re pleased to empower Patron Technology’s PatronManager CRM clients to drive business development, increase fundraising success, and achieve ROI.”

For more information on WealthEngine’s wealth intelligence solutions, visit www.wealthengine.com or contact JB Rauch, VP, Channels 240.786.3493 or email jrauch@wealthengine.com.

About WealthEngine 
WealthEngine™, Inc. is a leading provider of wealth intelligence and marketing services to nonprofit, luxury goods, retail, and financial organizations. The company’s unique data-driven approach to analytics, prospecting, and marketing has delivered actionable strategies and measurable results to more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.  For more information, click www.wealthengine.com.

Media Contact:
Mitchell Schwenz / Claire Shutt – Peppercomm for WealthEngine
wealthengine@peppercomm.com  | +1.212.931.6156 |  +1.212.931.6148

About Patron Technology
Patron Technology strives to revolutionize the arts industry by offering world-class customer relationship management (CRM) and email marketing technology. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in eMarketing technology, and its PatronMail email service is used by arts and cultural clients in all 50 states and eight countries overseas. Its PatronManager CRM system, launched in 2010, was developed in partnership with salesforce.com and the Salesforce Foundation and has more than 450 clients. PatronManager is a 100% cloud-based system that integrates box office ticketing, development, marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Patron Technology is dedicated to educating the non-profit community about eMarketing. In the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Director of Product Development) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. In addition, the company presents a regular schedule of live eMarketing seminars across the country, monthly email newsletters, blogs, and live educational webinars.

Media Contact:
For more information on Patron Technology and PatronManager CRM visit www.patrontechnology.com or contact Lily Traub, Director of Business Development and Marketing at 212-271-4378 x 4563 or email lily@patrontechnology.com.

WealthEngine Introduces New Solutions to Drive Higher Education Fundraising

New Analytics & Prospecting Solutions Developed to Increase Alumni Donations 

WealthEngine, the leading provider of wealth intelligence, prospect research and marketing services for nonprofits, released its newly packaged analytics and prospecting solutions to provide higher education organizations with affordable and actionable ways to drive fundraising results.

High performing organizations use an integrated approach to maximize their fundraising campaigns and achieve ROI. These strategies leverage a combination of resources to uncover the most accurate alumni information, profile and segment alumni donors, and develop an audience of high potential prospects.  Through many years of collaborating with higher education clients, WealthEngine developed three custom packages to meet the needs and budgets of different size organizations.

Whether developing new campaigns or invigorating existing ones, higher education fundraisers can leverage this opportunity to utilize a new or enhanced approach. WealthEngine is committed to delivering strategic solutions that are scalable and most importantly, affordable to its client base.

“Our goal with these new offerings for higher education organizations was to simply package smart, actionable solutions that are priced competitively,” said Peggy Padalino, Chief Revenue Officer. “By focusing on the highest potential alumni donors and aligning tactics to their segmentation, higher education fundraisers will develop a powerful strategy that will yield the highest ROI. We have worked with hundreds of high performing organizations and recognize the strategies and resources that are critical to driving successful campaigns. We now offer them in easy-to-execute solutions,” added Mrs. Padalino.

WealthEngine’s higher education solutions are available now with packages starting at $8,000.

About WealthEngine

WealthEngine, Inc. is a leading provider of wealth intelligence and marketing services to nonprofit, luxury goods, retail, and financial organizations. The company’s unique data-driven approach to analytics, prospecting, and marketing has delivered actionable strategies and measurable results to more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.

Media Contact:

Mitchell Schwenz / Claire Shutt
Peppercomm for WealthEngine
wealthengine@peppercomm.com  | +1.212.931.6156 |  +1.212.931.6148

Secrets of High Performing Organizations

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In the education sector, a high performing organization is one that, on average, raises substantially more money per full-time student than its peers.  So, what is it about these high performing organizations that enables them to have such effective fundraising programs? It all starts with their investment in data, analytics and research.  High performing organizations (HPOs) tend have a higher number of prospect research staff (roughly twice as many) and spend more on data and analytics tools and services than do their peers (roughly twice as much).  In particular, high performing organizations use predictive modeling much more often than do their peers.

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Want To Meet A Single Millionaire? Try These NYC Neighborhoods

There are many ways to get rich. You can work on Wall Street or launch the next big tech startup.

But one time-honored path to wealth is to marry into money. To make that a little easier for New Yorkers, we found the best neighborhoods in Manhattan for finding single millionaires.

Marketing intelligence service WealthEngine provided us with data on unmarried Manhattanites with net worth of at least $1,000,000.

WealthEngine Secures $7M Series B Funding Round to Exploit Momentum for its Marketing Optimization Solutions

New Round of Investment Brings Experience and Funding to Drive Company’s Next Phase of Growth

WealthEngine, the leading provider of marketing intelligence and real-time prospecting solutions, today announced a new round of venture capital funding. Existing investors, Novak Biddle Venture Partners, were joined in the round by Streamlined Ventures, HKB Capital, and a number of investors who have among them founded or invested in market changing technology companies such as Google, Klout, Salesforce, and Juniper Networks. 

The investment supports WealthEngine’s strategy to capitalize on the emerging opportunity for data-driven solutions that optimize marketing spend and enables hyper-targeted prospecting.   Earlier this year, the company announced the addition of seasoned executives to its leadership team and recently announced the acquisition of BrightContext, a leader in massively scalable streaming data analytics. BrightContext’s expertise, vision, and  investors from  comScore and Google Analytics, will leave an indelible mark on WealthEngine’s growth.

“This investment round is yet another sign of the momentum that we are seeing in this market and a sign of confidence in the strategy we have embarked upon” says Tony Glowacki, CEO of WealthEngine “With the additions to the leadership team we have made this year, some key customer and partner wins and the innovation that we are already seeing as a result of the BrightContext acquisition, it’s already been a landmark year for WealthEngine. But what we were looking for more than anything with this round was to bring on-board an expanded network of seasoned technology investors who are committed to help the company realize its vision.  We’ve definitely achieved that.”

WealthEngine is an established leader in the provision of data, analytics and marketing services that allow marketers and fundraisers to get a deep understanding of a customer or prospect’s wealth, lifestyle and spending behavior.  For more information, please visit www.wealthengine.com.

About WealthEngine

WealthEngine, Inc. is a leading provider of wealth intelligence and marketing services to nonprofit, luxury goods, retail, and financial organizations. The company’s unique data-driven approach to analytics, prospecting, and marketing has delivered actionable strategies and measurable results to more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.

Media Contact:

Mitchell Schwenz / Claire Shutt
Peppercomm for WealthEngine
wealthengine@peppercomm.com  | +1.212.931.6156 |  +1.212.931.6148