WE Engage Delivers New Prospecting Solution to Luxury Marketers

New Solution Focuses on Personalizing Client Experiences and Driving Long Term Engagement

WealthEngine, the leading provider of marketing intelligence and prospect research solutions, released its new solution, WE EngageSM, to further drive marketing ROI for their luxury clients.  WE Engage enables marketers to better understand their existing customers, develop a data-driven approach to identifying new look alike prospects and target them effectively through high response email campaigns.

As the luxury landscape becomes more complex and competitive, WealthEngine recognized the critical need for marketers to fill their marketing funnel with highly targeted leads that are driven from a deep understanding of their existing customers.   With WE Engage marketers can rapidly adopt a data-driven approach to understanding their customers’ wealth, behavior and lifestyles, and utilize those insights to  identify high potential new prospects.  This is a concept that WealthEngine refers to as ‘Concierge Marketing’.

“Our concept of ‘Concierge Marketing’ originates from the need to deviate from traditional mass outreach and transition to engaging audiences in a more targeted, personalized manner,” says Mike Lees, Chief Marketing Officer at WealthEngine. “While 96% of affluent consumers report that they are being mis-targeted by luxury brands, 75% prefer that marketers use personal info to improve their experience. The opportunity is evident yet many marketers are intimidated by big data strategies or simply don’t have the budget to support them. “WealthEngine created a strategic solution that is affordable, easy to execute, and empowers marketers to achieve ROI and top-of-the funnel effectiveness.”

WE Engage is already delivering results at innovative organizations such as The Leading Hotels of the World and Butterfield and Robinson. “The luxury experience for the customer begins earlier – with the marketing.  So we’re now practicing a more personalized, more individual outreach.  Competition in the luxury travel space is fierce.  Those who are personalizing more, interacting more, delivering more and really know their customers and prospects are going to be the winners”, says Benjamin Collier, Senior Director for Brand Marketing, Leading Hotels of the World, Ltd. Collier believes the investment in data, analytics and prospecting he has initiated with WealthEngine is just the beginning.  “The value of knowing more is frankly, invaluable,” he explains.  “And for us it will be an ongoing process.”

WE Engage includes Silver, Gold, and Platinum packages with prices, starting at $10,000. For more information on WE Engage and client case studies, please visit www.wealthengine.com.

About WealthEngine

WealthEngine, Inc. is a leading provider of wealth intelligence and marketing services to nonprofit, luxury goods, retail, and financial organizations. The company’s unique data-driven approach to analytics, prospecting, and marketing has delivered actionable strategies and measurable results to more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.

Media Contact:

Mitchell Schwenz / Claire Shutt
Peppercomm for WealthEngine
wealthengine@peppercomm.com  | +1.212.931.6156 |  +1.212.931.6148

Leveraging Big Data And Getting Personal With Cross-Pollination Marketing

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Many organizations turn to cross-pollination marketing, which leverages two brands to help customize and personalize the marketing experience for customers. Specifically, cross-pollination refers to the innovation and spark that is created by bringing fresh eyes, distinctive perspectives and common goals together. In order to most effectively use cross-pollination marketing, companies must also incorporate data analytics to ensure that they are appropriately targeting both existing and potential customers and creating partnerships that make sense to reach them.

Vacheron draws parallels to ballet at Tribeca Film Festival

Switzerland’s Vacheron Constantin is exploring the similarities between watchmaking and choreography with a short film that debuted April 19 at the Tribeca Film Festival in New York.

Vacheron’s film, “Mastery of Movement,” took viewers behind-the-scenes of the watchmaker’s Geneva factory and the ballet to highlight the passion and precision involved in these arts. Mastery of Movement also included footage from “Ballet 422,” a documentary film about the New York City Ballet, a premiere that was anticipated among film festival attendees.

BrightContext Acquired By WealthEngine To Bring Big Data To Marketers

As BrightContext co-founder and CEO John Funge told TechCrunch in 2012, “What Twilio is to telephony, BrightContext is to real-time data streams.” It’s with that hook that WealthEngine scooped up the company to add BrightContext’s real-time analysis capabilities to its chest of marketing and fundraising tools.

BrightContext launched at TechCrunch Disrupt SF 2012 promising to deliver real-time analysis of big data. The company demoed its technology using real-time election polling tools. WeathEngine is more interested in delivering more accurate data to marketers than election polling results.

WealthEngine Acquires BrightContext Adding Real-Time Big Data Capabilities for Marketers and Fundraisers

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WealthEngine announces the acquisition of privately held BrightContext, the leader in massively scalable streaming data analytics. The acquisition, which recognizes the growing need by marketers and fundraisers for data that increases personalization and engagement, creates the industry’s leading platform for customer and prospect intelligence.

WealthEngine is an established leader in the provision of data, analytics and marketing services that allow marketers and fundraisers to get a deep understanding of a customer or prospect’s wealth, lifestyle and spending behavior. The addition of BrightContext’s real-time capabilities will further empower marketers to target not only the right prospects but also to engage them in the right way at the right time.

“We announced earlier this year that this would be a major year of investment for WealthEngine and this acquisition represents a significant step along our journey. The landscape of marketing and fundraising is rapidly changing. There is a growing appetite to utilize data to better understand and engage customers and prospects on a real time basis,” says Tony Glowacki, CEO of WealthEngine. “BrightContext brings the leading edge technology and talent that will extend our portfolio of solutions for marketers and fundraisers and allow us to realize our ambition of being the leading SaaS platform for customer and prospect intelligence.”

“We’re extremely excited to be joining forces with WealthEngine. The more we got to know their technology and solutions, the more we became convinced that there is a unique opportunity to bring together WealthEngine’s proprietary data assets with our real-time big data platform to create an incredibly valuable product for marketers — something that is not yet available in the market,” says John Funge, Co-founder & CEO of BrightContext.

The acquisition allows WealthEngine to truly collaborate with clients and help them answer the three fundamental questions they are facing today – who, how and when to engage. There is competitive pressure for marketers to know their customers more intimately than ever before. WealthEngine empowers them to profile their best customers and engage them based on their economic situation, lifestyle and passions and continuously find others like them to increase their ROI. With the ability to leverage real-time social media, news and engagement data, marketers will now be able to use the additional context to fine tune their engagement strategy. WealthEngine continues to go Beyond Wealth and lead the way in customer and prospect intelligence for marketers. For more information, please visit www.wealthengine.com.

About WealthEngine 
WealthEngine™, Inc. is a leading provider of wealth intelligence and marketing services to nonprofit, luxury goods, retail, and financial organizations. The company’s unique data-driven approach to analytics, prospecting, and marketing has delivered actionable strategies and measurable results to more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.

About BrightContext 
BrightContext is a massively scalable, cloud-based data stream processing platform that makes it easy to deliver real-time stream analytics from any data source. Trusted by customers such as The Washington Post and AOL, BrightContext is used for stream analytics, live visualization, monitoring, and generating alerts from high-volume data sources such as: web click and activity data, mobile activity data, social media, audience sentiment data, point-of-sale data, and transactional data.

Media Contact: 
Mitchell Schwenz / Claire Shutt
Peppercomm for WealthEngine
wealthengine@peppercomm.com | +1.212.931.6156 | +1.212.931.6148

Marketing Gets Real (-Time)

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We’re very excited about this one!  This week we announced our acquisition of BrightContext, a company that for the last few years has led the market in helping business people make sense of large volumes of real-time data. Big Data is by no means a new phenomena, but recently it has hit something of a “trough of disillusionment” as companies that were excited by the promise it held, face the realities of garnering real insight and presenting that insight to their employees in ways that make a difference.  And that is why the combination if WealthEngine and BrightContext is so interesting.

Continue reading “Marketing Gets Real (-Time)”

Concierge Marketing – Know Your Customers Before They Are Customers

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I am a marketer, so I have the same priorities and hear the same trends as you ….. “use more data, segment, personalize, optimize”.   But this can all feel a little distant and hard to grasp when we are putting together that next campaign, or go-to-market strategy.   So (as I was taught) I decided to look at this from the consumer perspective….how can we make this notion of data-driven personalization more tangible?

Continue reading “Concierge Marketing – Know Your Customers Before They Are Customers”