Funraise
10% Increase in High Net Worth Prospect Pipeline
Funraise, a nonprofit CRM, wanted to gain a greater understanding of their individual donors. Using WealthEngine, they were able to screen new donors automatically for in-depth wealth insights on each prospect and donor.
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The Goal
Funraise intended to make the process of prospecting and cultivation easier for fundraisers by leveraging technology.
WealthEngine's Solution
Funraise leveraged WealthEngine’s powerful wealth data directly using the API. This enabled them to screen donors as donation payments came in to gather demographic, social and wealth information automatically. They also used WealthEngine to process historical records to ensure that the insights present were accurate and up-to-date.
Their Result
After integrating WealthEngine’s API, Funraise received actionable donor intelligence in real-time. One Funraise customer found 100 new donors with a net worth over $1M. Another customer found 10 donors with a UHNW over $200M during a historic migration. Overall, Funraise experienced a 10% increase in high net worth prospect pipeline.