Just Released!

The 2019 Millennial Wealth Report

Explore the living, giving, saving, and spending trends of Millennials across the U.S.

Introducing WealthEngine 9

The industry’s first prospect engagement
platform that’s out of this world.

Propensity, Capacity, Intent

Today’s marketing is personal. The more you know how someone lives, gives, and saves, the more you can craft the perfect marketing message just for them. Adding wealth and lifestyle attributes into your targeting efforts will power your campaigns and drive measurable outcomes. Once you know someone’s propensity, capacity, and intent to spend or give, you’ll never look at your prospect list the same way again.

Why WealthEngine?

We get personal.

Marketing campaigns are even more precise and targeted when our wealth and lifestyle attributes are added to your efforts. As a result, our clients expand their audiences, decrease acquisition costs and increase revenue, along with the lifetime value of their donor or customers.

We have the data.

Our predictive, API-first platform is powered by more than a half trillion data points and uses proprietary learning science to create unique, pre-compiled WE Profiles for more than 250M people in the U.S.

We integrate with most systems of record, enabling continuous access to wealth intelligence insights.

We know wealth.

For more than 20 years, we have ensured our clients engage in highly personalized and precise conversations with their audiences to find their next best prospect and drive growth.

“WealthEngine gave us the next step in what we should be asking based on capacity and propensity.”

Emily Courville
Director of Analytics
The Humane Society

Experience the impact wealth-aware campaigns can have.