I had the opportunity to talk with Norman Howe, President of luxury experiential travel retailer Butterfield & Robinson recently about trends he’s seeing in the luxury travel field. While Howe is focused specifically on the travel market, these trends present challenges and opportunities across all industries serving the ultra- and high-net worth consumer.Read more

I am a marketer, so I have the same priorities and hear the same trends as you ….. “use more data, segment, personalize, optimize”.   But this can all feel a little distant and hard to grasp when we are putting together that next campaign, or go-to-market strategy.   So (as I was taught) I decided to look at this from the consumer perspective….how can we make this notion of data-driven personalization more tangible?Read more

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