Helicopter parents may be the bane of a dean’s existence, but for fundraisers, an involved parent is nothing short of awesome.  Helicopter or no, what are the best ways to connect with and engage parents in the fundraising life of your institution quickly and successfully? The following are five tips to engage the families you serve.Read more

In the education sector, a high performing organization is one that, on average, raises substantially more money per full-time student than its peers.  So, what is it about these high performing organizations that enables them to have such effective fundraising programs? It all starts with their investment in data, analytics and research.  High performing organizations (HPOs) tend have a higher number of prospect research staff (roughly twice as many) and spend more on data and analytics tools and services than do their peers (roughly twice as much).  In particular, high performing organizations use predictive modeling much more often than do their peers.Read more

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