There’s no denying the many factors that go into a successful nonprofit feasibility study. Give your campaign a pre-emptive boost with these three tips!Read more

When preparing for a campaign, colleges and university advancement teams have a large number of prospects available to them including alumni, the parents of incoming students, etc. Conducting a wealth screening provides you with data and insights on these prospects that can, and should, be used in your campaign planning. All of this data, however, can become overwhelming and underutilized, resulting in missed opportunities.

Join WealthEngine and Heller Consulting on Tuesday, July 18th at 2:00PM ET for our webinar...Read more

Below is a guest post from Straight North.

Organizations relying on their website for leads frequently leave out an extremely important component of lead generation marketing campaigns — lead validation.

Lead validation is the process of separating leads from other types of conversions, accomplished by reading website form submissions line by line, and by listening to recordings of phone inquiries generated by campaigns (SEO, PPC, display advertising, etc.).

In our presentation “...Read more

It’s hard to believe that #GivingTuesday is just one week away! Entering its fifth year, #GivingTuesday is a social media movement that was begun to remind people of the importance of giving back. Held on the first Tuesday following Thanksgiving (as well as Black Friday and Cyber Monday), #GivingTuesday is about compassion, volunteering, donating, and being generous in our communities. 

This year, #WEGivesBack by collecting donations for the Food and Friends charity. If your...Read more

On the heels of Black Friday and Cyber Monday comes #GivingTuesday, a charitable holiday fueled by the power of the global social media community that takes place this year on November 29. Kicking off the charitable giving season, #GivingTuesday aims to unite communities around the world in order to accomplish one goal: to celebrate and encourage giving. In 2015, #GivingTuesday raised $116.7 million online from over 700,000 donors in 71 countries. This year, the holiday is projected to raise over...Read more

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