It’s hard to believe that #GivingTuesday is just one week away! Entering its fifth year, #GivingTuesday is a social media movement that was begun to remind people of the importance of giving back. Held on the first Tuesday following Thanksgiving (as well as Black Friday and Cyber Monday), #GivingTuesday is about compassion, volunteering, donating, and being generous in our communities. 

This year, #WEGivesBack by collecting donations for the Food and Friends charity. If your...Read more

On the heels of Black Friday and Cyber Monday comes #GivingTuesday, a charitable holiday fueled by the power of the global social media community that takes place this year on November 29. Kicking off the charitable giving season, #GivingTuesday aims to unite communities around the world in order to accomplish one goal: to celebrate and encourage giving. In 2015, #GivingTuesday raised $116.7 million online from over 700,000 donors in 71 countries. This year, the holiday is projected to raise over...Read more

The social evolution of consumers brought about by the ubiquitous spread of social media has had a consequence likely not anticipated by many in the nonprofit or business communities: an unprecedented increase in Corporate Social Responsibility, or CSR.  CSR is nothing new – corporations and businesses of all types and sizes have aligned themselves with nonprofits through cause-marketing and other co-branding initiatives for decades.  Yet the advent and spread of social media communications, which has effectively broken down the barriers to interaction between consumers and corporate entities, has ushered in an era of openness and transparency that few could have foreseen.Read more

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