Create unique personas to drive segmentation of your audience to send personalized, meaningful messages that will rise above the noise.

Many organizations have a one-size-fits-all approach to fundraising appeals. It’s time to start thinking beyond age and giving history. Consider segmenting around lifestyle factors, behavior and affinity to other causes in the community

Donors and prospects may have a lot in common but send them a generic message and your communication will be overlooked:

The following best practices will help you create personas that you can use in your donor and prospect marketing and solicitation segmentations.Read more

Seize control of your year-end results by owning the three most important components of any fundraising appeal: the list, or donors and prospects to whom you'll send the appeal; the looks, or creative design you'll apply to the appeal; and the language, or actual message you will send them. Some might argue that of all of these, the list is the most important. If you don't have the right list, if you are not targeting those who are interested, engaged, or at least have a propensity to respond, you are wasting your money on the looks and the language.Read more

In our last post, Planning a Grateful Patient Fundraising Initiative?, we discussed many of the possible goals and objectives of a GPP.  Today, we’ll talk about the screening process, and some of the decisions you will need to make as you prepare for a daily, monthly or quarterly screening process.Read more

Grateful patient programs, or GPPs, as they’ve become known, are healthcare fundraising initiatives where current and past patients are cultivated and solicited for support.  Patients are a natural constituency for healthcare organizations, and patients may, depending on the care they have received, form particularly strong and significant emotional ties with either or both the facility and their caregivers. They may also have a vested interest in investing in the future capabilities of the facility as they age.Read more

Technically, any fundraising initiative can be termed a “campaign.” However a working definition of a capital campaign might be "an intensive fundraising effort designed to raise a specified sum of money within a defined time period to meet the varied asset-building needs of an organization." More often than not, capital campaigns have become “comprehensive campaigns,” particularly in a university setting, where the status quo is to go from one campaign directly into the next.  These comprehensive campaigns may include goals for buildings and other tangible assets, as well as scholarships, endowments, and even current operating support.Read more

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