For every $100 in new donations nonprofits gained in fiscal year 2014 over the previous year, they lost $95 in lapsed or reduced donations.

-AFP 2015 Fundraising Effectiveness Survey


Not many nonprofits think about going into a new calendar year in the framework of failure. However, lack of a clear plan and course of action at the end of 2015 is one of the best ways to ensure failure in the coming months.

Because...Read more

Research conducted by the Sea Change Strategies published in March 2014 indicates a huge potential in mid-level donors.  According to their survey and interviews with some 30 organizations pioneering mid-level donor programs of all kinds, donors at the $1,000 to $10,000 levels represent just 1% of donors, but give up to one-third of all revenues.

Who are these mid-level donors?  Those people in your database of donors and prospects who can give $1,000 or more on an annual basis...Read more

As you prepare for year-end, when many charities receive 40% or more of their total fundraising revenues, have you given thought to how you will cultivate and solicit those special few -- the top 1% to 5% of your donors who are committed and capable and will give up to 40% of your goal? All donors are not the same. They give different amounts, for different reasons.Read more

Seize control of your year-end results by owning the three most important components of any fundraising appeal: the list, or donors and prospects to whom you'll send the appeal; the looks, or creative design you'll apply to the appeal; and the language, or actual message you will send them. Some might argue that of all of these, the list is the most important. If you don't have the right list, if you are not targeting those who are interested, engaged, or at least have a propensity to respond, you are wasting your money on the looks and the language.Read more

I’ve long been a big fan of the wit and wisdom of Jeff Schreifels and Richard Perry of the Veritus Group.  Recently, in their Passionate Giving blog they exhorted major gift officers to clean out their clogged middle donor pipelines. Say Jeff and Richard, “So in 2014, if you want to maintain a healthy major gift program, you’re going to need to invest in some good donor plumbing… to get your mid-level donor program flowing freely.” Truer words were never spoken.  But these two worthy fundraising gurus actually glossed over one of the most important tools (other than a Roto-Rooter) to clean out said pipeline: regular data screening of your donors.  They give a nod to it by suggesting you “…conduct a wealth overlay on all your midlevel and major donors to get a better understanding of capacity.”Read more

Call us at 877.927.8071 to find out more.

Try us on for size and see how we fit!

Our team is standing by and ready to help.