As part of your multi-channel approach, it’s important to consider mobile. One in three Americans use mobile as their primary means to access the internet, and mobile has almost 100% penetration in the U.S. with over 280 million subscribers. We spoke with Jenifer Snyder, executive director of The mGive Foundation, a 501(c)(3) that assists nonprofits in their text donation campaigns, about mobile strategy. “Mobile strategy is interfacing with your donors through their preferred device – by their head, in their hand, as their alarm clock,” Snyder explains. She describes the three avenues to explore when planning mobile strategy.Read more

Donors want to give more money by text, want to learn more about you and your programs, and are really happy giving by text.  Those are some of the top findings of mGive’s 2013 Text Donation Study, an annual survey of text donors nationwide. The implications of the survey are clear: mobile isn’t just for text giving anymore. Nonprofits should use text messages to engage their supporters in more robust ways than fundraising.   In short, say more with text and make it social. Here are some of the key takeaway points from our 2013 Text Donation Study...Read more

There’s much talk about having an integrated marketing campaign to engage your donors. But what about a mobile campaign? Angela Whaley, Client Experience Director at mGive and Claudia Perrone, Marketing Specialist at No-Kill LA shared how they did just during WealthEngine’s webinar Puppies, Kitties and Mobile: Donor Engagement with mGive & Best Friends Animal Society.  Myths about Mobile: First, they addressed some common mobile myths which have discouraged many from going forward with a mobile campaign.Read more

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