You say you want a revolution
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We all want to change the world.

Business Intelligence, Predictive Analytics, Prescriptive Analytics…

The Big Data revolution’s got all kinds of scientific terms buzzing around today’s boardrooms at warp speed, smashing into each other on the path to becoming enterprise-wide solutions to business success. But what do they really mean? And more specifically, what do they really mean to marketers?Read more

For the last several years we have all been inundated with the admonishment to collect and use data in decision making.  As Joe Tish, Senior Manager for Client Success at Patron Technology suggests in his December 4 blog post, many are asking, "is this really something I can do at my organization?"

Using data wisely takes an organization-wide commitment:

There are steps you can take now to move your organization forward.  Last year we surveyed and interviewed organizations concerning their use of data and technology in making business decisions.  We surveyed a cross section of nonprofit organizations and received 1,126 responses, 11% of which were arts-related organizations.  Respondent organizations ranged in size from those with fundraising budgets of $10K and below to those with budgets of $25M and above.Read more

Over the past several years, Big Data, Data Analytics and Data Visualization have become some of the noisiest buzzwords in the nonprofit lexicon.   Data, analytics, and reporting together form the basis of business intelligence, and while many nonprofits are developing core competencies in one or the other of these key functions, it takes a true organization-wide commitment and approach to achieve the benefits of BI and data-driven decision making.  Read more

As 2014 gets underway, predictions abound.  With full knowledge that “the best way to predict the future is to create it,” we offer the following ideas for nonprofits to ponder this year and beyond.  Trend One: With the Continued Growth of the Nonprofit Sector, Individual Donors Will Become More Important.  The nonprofit sector is growing in both size and influence, government cutbacks are negatively impacting nonprofit funding and corporate funding, while growing, is a mere 6% of total contributions. Nonprofits wishing to survive and thrive in this uncertain and unsustainable economic climate will have to rely heavily on individual donors.  Identifying, involving and integrating these individuals into partnerships to help solve our most pressing problems will be the challenge of 2014.  Nonprofits will need to understand their donors and supporters on a different level – go beyond wealth and beyond demographics – to dig deep into the psyche and motivations of their constituents.  Read more

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