The luxury landscape is changing. Gone are the days where companies can get by simply with their brand names. Increased competition in the marketplace means that these companies need to compete for buyers and share of wallet. Today, we’ll explore 3 changing trends in the luxury market. Understand these, and you’ll stay a few steps ahead of your competition as top-of-mind with your potential buyers.

Trend 1: All Wealthy Are Not the Same

Who are your most likely customers? It’s a question that all businesses better have an answer to. In the past a company might...Read more

The world of luxury continues to evolve. Luxury consumers have shifted their mindset …and their wallet. We experienced the shift from a community where Affluents wanted to be noticed to more of a sense of community where value and personal worth takes precedent. As noted in A Tale of Two Markets: A Global Perspective on Affluents and the Business Elite, the mid-2000s boom was marked by a shared sense of what luxury meant – the imagery of yachts, private jets, and classic (if sometimes ostentatious) brands was pervasive. Read more

As 2014 gets underway, predictions abound.  With full knowledge that “the best way to predict the future is to create it,” we offer the following ideas for nonprofits to ponder this year and beyond.  Trend One: With the Continued Growth of the Nonprofit Sector, Individual Donors Will Become More Important.  The nonprofit sector is growing in both size and influence, government cutbacks are negatively impacting nonprofit funding and corporate funding, while growing, is a mere 6% of total contributions. Nonprofits wishing to survive and thrive in this uncertain and unsustainable economic climate will have to rely heavily on individual donors.  Identifying, involving and integrating these individuals into partnerships to help solve our most pressing problems will be the challenge of 2014.  Nonprofits will need to understand their donors and supporters on a different level – go beyond wealth and beyond demographics – to dig deep into the psyche and motivations of their constituents.  Read more

GuideStar led the first revolution in nonprofit transparency by posting IRS Forms 990 online nearly two decades ago. That resulted in greater accountability in nonprofit practice and greater transparency in compensation, program effectiveness, and giving across the sector. Now we’re helping to lead a second revolution. We want to expand the definition of transparency to be more timely, interactive, inclusive, and comprehensive.  On Monday, February 24, at 2 pm ET, we are holding the first ever Impact Call, and we invite you to join us. Loosely based on the quarterly earnings calls held by publicly-owned companies, the Impact Call is open to everyone and will be the first step in addressing these new transparency definitions.Read more

There’s much talk about having an integrated marketing campaign to engage your donors. But what about a mobile campaign? Angela Whaley, Client Experience Director at mGive and Claudia Perrone, Marketing Specialist at No-Kill LA shared how they did just during WealthEngine’s webinar Puppies, Kitties and Mobile: Donor Engagement with mGive & Best Friends Animal Society.  Myths about Mobile: First, they addressed some common mobile myths which have discouraged many from going forward with a mobile campaign.Read more

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