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Funraise expands the core capabilities of their platform by offering real-time wealth screening through the WealthEngine API.

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United Way of Greater St. Louis chooses WealthEngine to identify high-potential prospects and support its fundraising efforts.

Young Life secures multiple large gifts by using WealthEngine’s estimated giving capacity to better define ask amounts.

The Client
Young Life, based in Colorado and established in 1941, works with youth to establish and grow their faith. The organization reaches around 2M adolescents each year, both in the United States and around the world.

One of Young Life’s crowning achievements is their camping program. Each year, nearly 300,000 kids have the opportunity to participate in various...

The Challenge
The school began their silent phase of a $25 million capital campaign in November of 2014. The goal was to raise the bulk of this money before moving into the public phase.

It became clear to the development team that there was a gap in insights about donor potential among their alumni base. They had a strong network of alumni that intentionally chose to keep in touch and be active supporters, but with over 10k living alumni, they knew there was untapped donor potential outside of this mostly local alumni group. The challenge was identifying...

Turning Point Ministries partners with WealthEngine to reframe thinking about fundraising and double mid-level donors.

See how WealthEngine helped The Humane Society of the United States drive superior fundraising with wealth data.

According to Liz Lin, Director of Donor Communications at Center Theatre Group (CTG) in Los Angeles, one of the theatre company’s main challenges when it comes to prospect research is finding new donors. CTG is a unique nonprofit organization that supports three different theatres - the Mark Taper Forum, the Ahmanson Theatre and the Kirk Douglas Theatre all under the artistic leadership of Michael Ritchie. These three theaters share an average annual audience size of 500,000. Each theatre presents distinctive programming, and donors enjoy benefits and access to all three performance venues. About a third of CTG’s donors attend all three theatres during a given season.

“WealthEngine has given us so much to work with,” explains Keith Niles, Senior Database Analyst for the Greater Los Angeles Zoo Association (GLAZA), the fundraising arm of the Los Angeles Zoo and Botanical Gardens. “Basically, we now have a wealth of quality, actionable data, thanks to the screening we performed through WealthEngine.” GLAZA has traditionally had a sizable number of prospects and names; in fact, the membership database alone holds 64,000 households and about 300,000 records. Meanwhile, the Zoo staff includes only one prospect researcher, Michelle Mesrobian. And, while Mesrobian handles the Zoo’s prospect research, she is also responsible for donor relations and, most recently, was named project manager for the Zoo’s feasibility study in preparation for an upcoming capital campaign.

When the Houston Grand Opera’s season commences this fall with a new production of Madame Butterfly, Larissa Potiomkin will have her prospect pipeline stocked and ready for its own debut. As Manager of Development Information at the Houston Grand Opera, she is a jack of all development trades; performing prospect research, managing the prospect pipeline and soliciting annual gifts. For Potiomkin, it all comes down to the basics, “prospect research data provides direction on whom to target and at what gift level. It’s as simple as that.”

Signature Theatre is a Tony Award®-winning, nonprofit professional theater company with a mission to produce contemporary musicals and plays, reinvent classic musicals, develop new work, and reach its community through engaging educational and outreach opportunities. Beginning in a garage space in 1993, Signature has swiftly become a landmark theater in the DC Region’s theatre scene, as well as a recognized player among the nation’s regional theatres.

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