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LHW is a membership-based, representation firm for a consortium of five-star luxury boutique hotels. They assist membership with everything from sales and marketing to distribution and technology, but each unique property is privately owned and managed. In fact, each member hotel is also a shareholder in LHW; at the end of the day, all profits of LHW are reinvested in their luxury hotel members.

As the marketing tactics and budget shift at Butterfield & Robinson (B&R) towards digital channels and more opportunities for personalization, so has the need to invest in solutions that allow them to understand and engage each customer on a more personalized basis, from marketing outreach to lead qualification to custom offerings. Trip designers at B&R use wealth intelligence daily to enhance their ability to custom-craft personalized travel experiences.

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