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Does your organization have an effective way to segment and prioritize your prospects? B2B marketers have implemented lead scoring programs into their workflows for years with great success. The best B2C organizations follow the same processes...

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Businesses are under pressure to improve efficiency, increase profitability, and make sure opportunities aren’t missed in our fast-paced world. Having a real-time marketing and sales strategy can make the difference between growing your business...

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The key to engaging prospects and rising above the noise is targeting the right people and personalizing your offers and calls to action. In order to do this effectively you need to have access to real-time insights. 

We’ve put together an...

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Whether you’re a nonprofit or B2C marketer, there’s an adventure for you! Travel through WE's universe of data-driven storytelling and learn how it impacts the marketing channels you're already tapping into including earned media, paid media and...

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You think you know your customers and targets, but trust us, you don't know them as well as they know you. As a luxury provider you’re used to delivering personalized, customized service once you win customers, but the only way to bring new...

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Approximately $1.6bln is contributed to healthcare organizations annually by patients. This helps to explain why there is a growing trend towards implementing robust Grateful Patients Programs (GPP) as a cornerstone of healthcare fundraising....

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Learn the secrets of High Performing Organizations (HPOs) based on our surveys and experience working with colleges and universities. We’ve discerned many of the best practices employed by the most successful fundraising teams, including:...

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