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The Data-Driven Annual Fund is a workbook that focuses on data understanding and use; strategies for segmentation, solicitation and stewardship of donors and prospects; and measuring and analyzing fundraising ROI and other key metrics. In...


Evaluating Return on Investment (ROI) provides great advantage for moving a nonprofit organization’s fundraising office, its management and the board forward in aligning the business of fundraising with their overall philanthropic mission....


Measuring return on investment can help organizations justify their prospect research and development budgets and perhaps, even more importantly, can provide important benchmarks for understanding the overall cost of raising money. This paper,...


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