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Does your organization have an effective way to segment and prioritize your prospects? B2B marketers have implemented lead scoring programs into their workflows for years with great success. The best B2C organizations follow the same processes...

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Whether you’re a nonprofit or B2C marketer, there’s an adventure for you! Travel through WE's universe of data-driven storytelling and learn how it impacts the marketing channels you're already tapping into including earned media, paid media and...

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Learn the secrets of High Performing Organizations (HPOs) based on our surveys and experience working with colleges and universities. We’ve discerned many of the best practices employed by the most successful fundraising teams, including:...

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Understanding your donors better and identifying new prospects helps you to build a stronger fundraising program. Integrating wealth data into your donor management system (DMS) or constituent relationship management (CRM) system is the key to...

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