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The Data-Driven Annual Fund is a workbook that focuses on data understanding and use; strategies for segmentation, solicitation and stewardship of donors and prospects; and measuring and analyzing fundraising ROI and other key metrics. In...

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Evaluating Return on Investment (ROI) provides great advantage for moving a nonprofit organization’s fundraising office, its management and the board forward in aligning the business of fundraising with their overall philanthropic mission....

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You think you know your customers and targets, but trust us, you don't know them as well as they know you. As a luxury provider you’re used to delivering personalized, customized service once you win customers, but the only way to bring new...

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Learn the secrets of High Performing Organizations (HPOs) based on our surveys and experience working with colleges and universities. We’ve discerned many of the best practices employed by the most successful fundraising teams, including:...

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The discipline of wealth intelligence combines the use of wealth, lifestyle and biographical research data with advanced analytics and the latest in datamining techniques. Wealth intelligence is critical to developing and applying a strategy to...

Measuring return on investment can help organizations justify their prospect research and development budgets and perhaps, even more importantly, can provide important benchmarks for understanding the overall cost of raising money. This paper,...

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Nonprofits are adopting and embracing a data-informed decision making culture. As use of data, and the analytic skills that go with it, are increasing, many nonprofits are looking to take the next step towards an enterprise-wide data culture....

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Effective wealth intelligence combines the art of using wealth, lifestyle and biographical research data with the science of advanced analytics and datamining techniques. It goes beyond simply understanding the wealth and biographical attributes...

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Colleges and universities continue to face significant fundraising challenges in today's economy, meaning it is more important than ever for institutions to focus on successful, innovative fundraising strategies. WealthEngine's report, Best...

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