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The Data-Driven Annual Fund is a workbook that focuses on data understanding and use; strategies for segmentation, solicitation and stewardship of donors and prospects; and measuring and analyzing fundraising ROI and other key metrics. In...

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Businesses are under pressure to improve efficiency, increase profitability, and make sure opportunities aren’t missed in our fast-paced world. Having a real-time marketing and sales strategy can make the difference between growing your business...

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WealthEngine is proud to present our new workbook Data-Driven Major Gift Campaigns. A data-driven approach to major gift fundraising and campaigns sets the bar correctly and will assure that any campaign undertaken will have the best...

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The key to engaging prospects and rising above the noise is targeting the right people and personalizing your offers and calls to action. In order to do this effectively you need to have access to real-time insights. 

We’ve put together an...

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WealthEngine and The Advisory Board Company partnered to conduct a survey among healthcare foundation and development leaders to better understand the current nature of grateful patient fundraising programs, how they have evolved over time, and...

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Evaluating Return on Investment (ROI) provides great advantage for moving a nonprofit organization’s fundraising office, its management and the board forward in aligning the business of fundraising with their overall philanthropic mission....

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Approximately $1.6bln is contributed to healthcare organizations annually by patients. This helps to explain why there is a growing trend towards implementing robust Grateful Patients Programs (GPP) as a cornerstone of healthcare fundraising....

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Learn the secrets of High Performing Organizations (HPOs) based on our surveys and experience working with colleges and universities. We’ve discerned many of the best practices employed by the most successful fundraising teams, including:...

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Measuring return on investment can help organizations justify their prospect research and development budgets and perhaps, even more importantly, can provide important benchmarks for understanding the overall cost of raising money. This paper,...

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