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Wealth intelligence allows luxury marketers to truly understand the affluent consumer and their wealth, demographic and lifestyle attributes. This insight is critical, as marketers work to build targeted marketing strategies that reach the most...

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Evaluating Return on Investment (ROI) provides great advantage for moving a nonprofit organization’s fundraising office, its management and the board forward in aligning the business of fundraising with their overall philanthropic mission....

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Approximately $1.6bln is contributed to healthcare organizations annually by patients. This helps to explain why there is a growing trend towards implementing robust Grateful Patients Programs (GPP) as a cornerstone of healthcare fundraising....

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Learn the secrets of High Performing Organizations (HPOs) based on our surveys and experience working with colleges and universities. We’ve discerned many of the best practices employed by the most successful fundraising teams, including:...

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Analytics allow you to take essential data on your customers and prospects and develop scores that empower you to systematically understand who they are, how to target them, when to reach out and what solutions to present.

This white paper...

Measuring return on investment can help organizations justify their prospect research and development budgets and perhaps, even more importantly, can provide important benchmarks for understanding the overall cost of raising money. This paper,...

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Following an in-depth 2009 research study on prospect research in higher education fundraising, WealthEngine challenged itself to dig deeper and investigate the extent to which prospect research is used by community colleges, particularly in the...

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Nonprofits are adopting and embracing a data-informed decision making culture. As use of data, and the analytic skills that go with it, are increasing, many nonprofits are looking to take the next step towards an enterprise-wide data culture....

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This white paper provides a foundational perspective on the value of using analytics when developing an effective fundraising strategy. As part of WealthEngine’s series on The Fundamentals of Wealth Intelligence, we discuss how a...

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