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Whether you’re a nonprofit or B2C marketer, there’s an adventure for you! Travel through WE's universe of data-driven storytelling and learn how it impacts the marketing channels you're already tapping into including earned media, paid media and...

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Evaluating Return on Investment (ROI) provides great advantage for moving a nonprofit organization’s fundraising office, its management and the board forward in aligning the business of fundraising with their overall philanthropic mission....

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You think you know your customers and targets, but trust us, you don't know them as well as they know you. As a luxury provider you’re used to delivering personalized, customized service once you win customers, but the only way to bring new...

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Approximately $1.6bln is contributed to healthcare organizations annually by patients. This helps to explain why there is a growing trend towards implementing robust Grateful Patients Programs (GPP) as a cornerstone of healthcare fundraising....

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Learn the secrets of High Performing Organizations (HPOs) based on our surveys and experience working with colleges and universities. We’ve discerned many of the best practices employed by the most successful fundraising teams, including:...

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Analytics allow you to take essential data on your customers and prospects and develop scores that empower you to systematically understand who they are, how to target them, when to reach out and what solutions to present.

This white paper...

The discipline of wealth intelligence combines the use of wealth, lifestyle and biographical research data with advanced analytics and the latest in datamining techniques. Wealth intelligence is critical to developing and applying a strategy to...

Measuring return on investment can help organizations justify their prospect research and development budgets and perhaps, even more importantly, can provide important benchmarks for understanding the overall cost of raising money. This paper,...

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Following an in-depth 2009 research study on prospect research in higher education fundraising, WealthEngine challenged itself to dig deeper and investigate the extent to which prospect research is used by community colleges, particularly in the...

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