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Wealth intelligence allows luxury marketers to truly understand the affluent consumer and their wealth, demographic and lifestyle attributes. This insight is critical, as marketers work to build targeted marketing strategies that reach the most...

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WealthEngine and The Advisory Board Company partnered to conduct a survey among healthcare foundation and development leaders to better understand the current nature of grateful patient fundraising programs, how they have evolved over time, and...

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Evaluating Return on Investment (ROI) provides great advantage for moving a nonprofit organization’s fundraising office, its management and the board forward in aligning the business of fundraising with their overall philanthropic mission....

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Analytics allow you to take essential data on your customers and prospects and develop scores that empower you to systematically understand who they are, how to target them, when to reach out and what solutions to present.

This white paper...

The discipline of wealth intelligence combines the use of wealth, lifestyle and biographical research data with advanced analytics and the latest in datamining techniques. Wealth intelligence is critical to developing and applying a strategy to...

Measuring return on investment can help organizations justify their prospect research and development budgets and perhaps, even more importantly, can provide important benchmarks for understanding the overall cost of raising money. This paper,...

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Following an in-depth 2009 research study on prospect research in higher education fundraising, WealthEngine challenged itself to dig deeper and investigate the extent to which prospect research is used by community colleges, particularly in the...

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Nonprofits are adopting and embracing a data-informed decision making culture. As use of data, and the analytic skills that go with it, are increasing, many nonprofits are looking to take the next step towards an enterprise-wide data culture....

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Social media is not only ingrained in our personal lives, it’s become essential for effective nonprofit fundraising. Download the latest WealthEngine Institute white paper to learn how to implement social media within fundraising programs and...

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