You know the importance of improving fundraising operations, processes, and results. This includes any investment you’ve made in wealth screening and predictive modeling, since they’re only as good as your implementation after receiving the data.  So, let’s ask some questions and see if any of these might pertain to your current situation:

  • Are you nearing the end of your wealth intelligence contract? Do you know what steps are crucial for your ongoing success?
  • Are you concluding a multi-year engagement which included screening and predictive modeling and you’
  • ...Read more

There is constant chatter about millennials and whether they work hard or are hardly working. Put this debate aside and pay attention. Millennials are going to have a big impact on our economy. You cannot discount this particular group and their growing wealth, regardless of where your thinking falls on the spectrum of their work ethic. The number of wealthy millennials in the United States is increasing every year with...Read more

In times of higher costs and shrinking donor prospects, it’s extremely important to manage your current donor relationships. Your best donors are your current donors. That’s not to say you should let your prospecting go. Instead, it means you need to maintain a high-touch approach with your current donors, while you are out prospecting for new donors. Don’t fall into the common trap of thinking that a regular donor will always be there for you.

How to Keep in Touch

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In the fundraising world affinity scores are often discussed. And with good reason. We all know that a wealthy constituent is just that – a constituent. When you have a wealthy constituent who is also engaged with, or has an affinity for, your organization; then you have a prospect.

So what is an affinity, or engagement, score? And how do I get one?

Affinity can be measured.  Assuming you have a donor management system or database, and that you have, over the years and with some degree of consistency, collected data on your...Read more

Nonprofit CRMs truly are the superheroes of the fundraising world.

Think about it: what other software can help you manage all of your donor information, provide you with valuable supporter insight, and help you implement perfectly-designed outreach strategies?

Your CRM can be a game-changer for your fundraising and stewardship plans, but only if you know how to make the most of your donor database (and all its features)....Read more

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