We just announced our acquisition of BrightContext, a company that for the last few years has led the market in helping people make sense of large volumes of real-time data. What does this mean for the prospect researcher or fundraiser working on the front lines? Plenty. WealthEngine already has the broadest and deepest research data on the most donors and prospects in the nation (and the UK). By providing wealth, lifestyle, demographic and behavioral data, we help organizations every day answer questions like “Who are my best major gift prospects?” and “Would she be interested in education or health initiatives?”Read more

We’re very excited about this one!  This week we announced our acquisition of BrightContext, a company that for the last few years has led the market in helping business people make sense of large volumes of real-time data. Big Data is by no means a new phenomena, but recently it has hit something of a “trough of disillusionment” as companies that were excited by the promise it held, face the realities of garnering real insight and presenting that insight to their employees in ways that make a difference.  And that is why the combination if WealthEngine and BrightContext is so interesting.Read more

I am a marketer, so I have the same priorities and hear the same trends as you ….. “use more data, segment, personalize, optimize”.   But this can all feel a little distant and hard to grasp when we are putting together that next campaign, or go-to-market strategy.   So (as I was taught) I decided to look at this from the consumer perspective….how can we make this notion of data-driven personalization more tangible?Read more

Among the top philanthropy buzzwords in 2012 were “data” and “data scientist”. Certainly the phrases “predictive modeling” and “data analytics” have made their way into the fundraising lexicon. Predictive modeling can have a significant impact as part of a data-driven annual fund in helping to take some of the unknown variables out of the equation. To help explain modeling and analytics further, we spoke with WealthEngine’s Vice President of Analytics, Cong Qian.Read more

As part of your multi-channel approach, it’s important to consider mobile. One in three Americans use mobile as their primary means to access the internet, and mobile has almost 100% penetration in the U.S. with over 280 million subscribers. We spoke with Jenifer Snyder, executive director of The mGive Foundation, a 501(c)(3) that assists nonprofits in their text donation campaigns, about mobile strategy. “Mobile strategy is interfacing with your donors through their preferred device – by their head, in their hand, as their alarm clock,” Snyder explains. She describes the three avenues to explore when planning mobile strategy.Read more

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