The world of luxury continues to evolve. Luxury consumers have shifted their mindset …and their wallet. We experienced the shift from a community where Affluents wanted to be noticed to more of a sense of community where value and personal worth takes precedent. As noted in A Tale of Two Markets: A Global Perspective on Affluents and the Business Elite, the mid-2000s boom was marked by a shared sense of what luxury meant – the imagery of yachts, private jets, and classic (if sometimes ostentatious) brands was pervasive. Read more

In the education sector, a high performing organization is one that, on average, raises substantially more money per full-time student than its peers.  So, what is it about these high performing organizations that enables them to have such effective fundraising programs? It all starts with their investment in data, analytics and research.  High performing organizations (HPOs) tend have a higher number of prospect research staff (roughly twice as many) and spend more on data and analytics tools and services than do their peers (roughly twice as much).  In particular, high performing organizations use predictive modeling much more often than do their peers.Read more

Technically, any fundraising initiative can be termed a “campaign.” However a working definition of a capital campaign might be "an intensive fundraising effort designed to raise a specified sum of money within a defined time period to meet the varied asset-building needs of an organization." More often than not, capital campaigns have become “comprehensive campaigns,” particularly in a university setting, where the status quo is to go from one campaign directly into the next.  These comprehensive campaigns may include goals for buildings and other tangible assets, as well as scholarships, endowments, and even current operating support.Read more

Time Inc. and YouGov recently released findings from their latest Survey of Affluence and Wealth to over 200 luxury marketers at the 2014 Luxury Summit.  This is the ninth year of the survey, and trends are indicative of a maturing affluent consumer. The survey for the first-time included data from 11 countries in addition to the 1,700 within the top 10% of income earners in the U.S., and covers issues ranging from lifestyle goals and economic trends to shopping and brands.Read more

Many nonprofit organizations that have been successfully funded by government, corporate and/or foundation giving, are now finding they must diversify their funding sources.  Government funding has been restricted since the 2008 recession, and in similar fashion, corporate and foundation funding has not rebounded to pre-recession levels.  This has left some nonprofits that rely heavily on these sources feeling vulnerable.Read more

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