In our last post, Planning a Grateful Patient Fundraising Initiative?, we discussed many of the possible goals and objectives of a GPP.  Today, we’ll talk about the screening process, and some of the decisions you will need to make as you prepare for a daily, monthly or quarterly screening process.Read more

Grateful patient programs, or GPPs, as they’ve become known, are healthcare fundraising initiatives where current and past patients are cultivated and solicited for support.  Patients are a natural constituency for healthcare organizations, and patients may, depending on the care they have received, form particularly strong and significant emotional ties with either or both the facility and their caregivers. They may also have a vested interest in investing in the future capabilities of the facility as they age.Read more

In a recent TravelWeekly article, Emmanuel Perrin, CEO of Cartier North America, was the first to say it: "Client care is the final frontier...You can't go wrong investing in client experience... What is good for the client is good for the retailer and is good for us." Today's luxury buyer might not be so easily seduced, at least not by brands. Jim Taylor, vice chairman of the research firm YouGov, presented the findings of the Survey of Affluence and Wealth, conducted in partnership with Time Inc. And those findings were mixed at best for the audience of luxury CEOs and marketing executives from the fashion, automotive, jewelry, beverage, retailing and travel industries.Read more

Past patients or patient families have a natural affinity for your hospital and are usually good prospects for fundraising. As you likely know, those who are solicited within 30-60 days of their hospital encounter are more likely to give than those who don’t receive a timely solicitation. It’s this combination of affinity and results that lead many hospitals and hospital foundations to develop Grateful Patient Programs.Read more

The world of luxury continues to evolve. Luxury consumers have shifted their mindset …and their wallet. We experienced the shift from a community where Affluents wanted to be noticed to more of a sense of community where value and personal worth takes precedent. As noted in A Tale of Two Markets: A Global Perspective on Affluents and the Business Elite, the mid-2000s boom was marked by a shared sense of what luxury meant – the imagery of yachts, private jets, and classic (if sometimes ostentatious) brands was pervasive. Read more

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