With more and more nonprofits adopting data based approaches to fundraising and prospect development, it’s no surprise that more effective methods of identifying and segmenting donors and prospects are emerging. With the use of analytics, and the appropriate sourcing of relevant and accurate data, nonprofits can know more than ever before about their donors and other constituents, and can more accurately target passionate supporters for acquisition.Read more

As we discussed in parts one and two of this series, screening has allowed you to segment your list of patients, past and current, into discrete segments based on your fundraising goals and initiatives.  In this post, we’ll look at the actions that must be assigned and completed to make a success of your fundraising plans. Which actions will we take and who will be responsible for the follow through?Read more

Email marketing is an essential component of a successful fundraising strategy – it is relatively inexpensive, has immediacy, can be personalized and allows for testing and experimentation of messaging.  In short, it is a great way to engage and build relationships with constituents.   But to create, execute and optimize email campaigns you must pay attention to the details. Read more

Helicopter parents may be the bane of a dean’s existence, but for fundraisers, an involved parent is nothing short of awesome.  Helicopter or no, what are the best ways to connect with and engage parents in the fundraising life of your institution quickly and successfully? The following are five tips to engage the families you serve.Read more

In our last post, Planning a Grateful Patient Fundraising Initiative?, we discussed many of the possible goals and objectives of a GPP.  Today, we’ll talk about the screening process, and some of the decisions you will need to make as you prepare for a daily, monthly or quarterly screening process.Read more

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