There’s a lot of hype around data driven marketing – and there’s certainly a lot of companies that claim they have the services you need to drive a data driven marketing strategy. But what does that really mean?

We know it’s about using unique data to remove the guesswork so you, as marketers and fundraisers, only engage with people most likely to buy, invest or donate.

Bottom line – it’s not just about data either. It’s about powerful insights that allow you to deliver value by engaging customers and prospects more effectively. Whether fundraising, marketing a luxury brand,...Read more

Email is one of the most effective ways to reach your audience. This is no secret.

That’s why it’s more important than ever not to get lost in the noise. You can do this by making sure your emails have a high deliverability rate and are optimized for best results.   Read more

In a perfect world, a fundraising database would be, well, perfect.  Imagine for a moment your CRM system with every name spelled correctly, all addresses and emails updated, every gift entered accurately – it’s a beautiful thought, isn’t it?

It is, however, extremely rare to find a “perfect” database.  There are always issues, anomalies and mistakes.  And, of course, donors and prospects don’t always give us their full information or don’t alert the organizations they support when they move or change information.  Indeed, we can always expect some level of data degradation year...Read more

Anyone who has initiated a screening project will tell you that it can be a mixed blessing.  Whether it becomes a thorn in your side or the answer to your prayers is up to you.  A common first reaction to getting screening results delivered to your desktop is "Oh myyyy, that's a lot of data!"

Fortunately, for those who are in that position, it's not too late to gain control.  And control leads to momentum, momentum leads to wins.  And wins lead to cheers.  Suddenly, you're a hero.  And admit it, being a hero once in a while feels pretty good.

Because I've worked with hundreds...Read more

As 2015 approaches, it is not too early to consider what the New Year will bring from a charitable giving perspective.  Many forecasters believe that the stock market and the economy will continue to improve, and we will see enough growth in 2015 to finally pull us out of the recession-influenced doldrums of the past several years.  If it holds true, that is good news for charitable giving, which has historically been very responsive to upturns in the market. 

So how should nonprofits...Read more


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