Research conducted by the Sea Change Strategies published in March 2014 indicates a huge potential in mid-level donors.  According to their survey and interviews with some 30 organizations pioneering mid-level donor programs of all kinds, donors at the $1,000 to $10,000 levels represent just 1% of donors, but give up to one-third of all revenues.

Who are these mid-level donors?  Those people in your database of donors and prospects who can give $1,000 or more on an annual basis...Read more

The 2015 Fundraising Effectiveness Project report has been released, a joint study of the Association of Fundraising Professionals (AFP) and the Center on Nonprofits and Philanthropy at the Urban Institute which has been published each year since 2006.  The 2015 report covers data collected in 2014.

As in years past, there is cause for concern – actually, worry – when looking at

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The end of the year is approaching sooner than anyone would like to admit. That means that year-end fundraising planning is beginning (or, has already started) to pop up left and right.

It is easy to understand why. On average, charities bring in 40% of their annual donations at the close of the year. Given statistics like that, nonprofits are always looking for the best ways to capitalize on the fall fundraising momentum.

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Fundraising is a challenge for nearly every board. According to Leading with Intent, 60% of CEOs and 58% of board chairs identify it as one of the most important areas for board improvement. You can’t sustain board engagement in fundraising without a culture that prioritizes the fundraising role for every board member. Use the following tips to cultivate a better board fundraising culture.

1. Begin at the beginning

Set the expectation for fundraising in the early stages of board cultivation and recruitment. Many boards include a section on fundraising and personal giving in the board expectation agreement, but it also helps to mention fundraising during interviews with prospective candidates. Say it early and say it often.Read more

You hear it everywhere.

Content is king.

And, if this is true, then context is emperor.

Storytelling is not merely sharing information. It’s understanding your audience, how they consume and share knowledge and where they look for and find trusted sources for making decisions: from where they will buy their next pair of shoes to the place they find inspiration for giving back and making a difference in the world.

In WealthEngine’s newest ebook, Choose Your Adventure: Data-Driven Storytelling, we explore how nonprofits and B2Cs use data to analyze consumer...Read more

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