Did you know that on average, charities receive 40% of their annual donations at year-end?  And for many charities, the percentage is much higher – 50%, 60% or even 70%!  So if you are like most charities, you are already thinking about the critical time between Halloween and New Year’s. There are some things you can do right now to make sure you are ready to make the most of year-end, when both generosity and tax deductions loom large in the minds of donors.Read more

Michael V. Bernot , Vice President of Advancement at Lake Catholic High School in Mentor, Ohio, is a firm believer in amplifying the power of donations.  Lake Catholic never misses the opportunity to check with donors to see if they might be eligible for employer matching gift funds. According to Bernot, "We've found that most of our donors either don't know they are eligible for matching gifts, or don't think it will make enough of an impact to justify the effort to apply.  The truth is quite the contrary, many of them are eligible, and with our help in making the forms and needed information easily accessible, Lake Catholic has reaped the benefits of this under-utilized fundraising stream."Read more

There are currently almost 15 million millionaires in the United States. There’s an expected 10 million new luxury consumers each year. You do the math. There’s a vast audience of potential customers but not everyone has the same capacity and affinity to buy your products and services. That’s the hard part. Best of breed luxury marketers learn about their current customers and build a look-alike target audiences.Read more

There is no such thing as definitive best practice for Facebook Ads. It is a constantly evolving marketplace and like any digital campaign what works and what doesn’t is not always intuitive. But here are some tips to get you started.Read more

When you hear the phrase “social network,” your first thought might be seeing another “Which character in Game of Thrones are you?” personality test that another friend has shared on Facebook. Add the work “professional” in front of “social network” and it might change your perspective completely. Facebook and Twitter have their uses for nonprofits and so does LinkedIn, but in a much different way. LinkedIn provides more concise information — without all the personal stuff. People are likely to post their business and school information on LinkedIn — things that are helpful to research and fundraising folks making it a better option for prospect research.Read more

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