There is no such thing as definitive best practice for Facebook Ads. It is a constantly evolving marketplace and like any digital campaign what works and what doesn’t is not always intuitive. But here are some tips to get you started.Read more

When you hear the phrase “social network,” your first thought might be seeing another “Which character in Game of Thrones are you?” personality test that another friend has shared on Facebook. Add the work “professional” in front of “social network” and it might change your perspective completely. Facebook and Twitter have their uses for nonprofits and so does LinkedIn, but in a much different way. LinkedIn provides more concise information — without all the personal stuff. People are likely to post their business and school information on LinkedIn — things that are helpful to research and fundraising folks making it a better option for prospect research.Read more

With more and more nonprofits adopting data based approaches to fundraising and prospect development, it’s no surprise that more effective methods of identifying and segmenting donors and prospects are emerging. With the use of analytics, and the appropriate sourcing of relevant and accurate data, nonprofits can know more than ever before about their donors and other constituents, and can more accurately target passionate supporters for acquisition.Read more

As we discussed in parts one and two of this series, screening has allowed you to segment your list of patients, past and current, into discrete segments based on your fundraising goals and initiatives.  In this post, we’ll look at the actions that must be assigned and completed to make a success of your fundraising plans. Which actions will we take and who will be responsible for the follow through?Read more

Email marketing is an essential component of a successful fundraising strategy – it is relatively inexpensive, has immediacy, can be personalized and allows for testing and experimentation of messaging.  In short, it is a great way to engage and build relationships with constituents.   But to create, execute and optimize email campaigns you must pay attention to the details. Read more

Pages

Contact Us

Call us at 800.933.4446 to find out more.

Try us on for size and see how we fit!

Our team is standing by and ready to help.