As you prepare for year-end, when many charities receive 40% or more of their total fundraising revenues, have you given thought to how you will cultivate and solicit those special few -- the top 1% to 5% of your donors who are committed and capable and will give up to 40% of your goal? All donors are not the same. They give different amounts, for different reasons.Read more

Seize control of your year-end results by owning the three most important components of any fundraising appeal: the list, or donors and prospects to whom you'll send the appeal; the looks, or creative design you'll apply to the appeal; and the language, or actual message you will send them. Some might argue that of all of these, the list is the most important. If you don't have the right list, if you are not targeting those who are interested, engaged, or at least have a propensity to respond, you are wasting your money on the looks and the language.Read more

In case you missed it, Sally Boucher presented a webinar on the basics of slicing and dicing your data from a wealth screening on September 10, 2014.  The gist of the message was that in order to get quick wins from your screening, modeling or data append project, you should plan well in advance.  Boucher broke it into three steps in the webinar.Read more

As year-end approaches you are making your list and checking it twice. Because most nonprofits depend heavily on year-end appeals to meet their annual fundraising goals, it’s important to get all the value you can from your list.  I am often asked at this time of year, “How should I segment my list of donors and prospects to get the best response and ultimately the greatest return?”Read more

Did you know that on average, charities receive 40% of their annual donations at year-end?  And for many charities, the percentage is much higher – 50%, 60% or even 70%!  So if you are like most charities, you are already thinking about the critical time between Halloween and New Year’s. There are some things you can do right now to make sure you are ready to make the most of year-end, when both generosity and tax deductions loom large in the minds of donors.Read more

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