In case you missed it, Sally Boucher presented a webinar on the basics of slicing and dicing your data from a wealth screening on September 10, 2014.  The gist of the message was that in order to get quick wins from your screening, modeling or data append project, you should plan well in advance.  Boucher broke it into three steps in the webinar.Read more

As year-end approaches you are making your list and checking it twice. Because most nonprofits depend heavily on year-end appeals to meet their annual fundraising goals, it’s important to get all the value you can from your list.  I am often asked at this time of year, “How should I segment my list of donors and prospects to get the best response and ultimately the greatest return?”Read more

Did you know that on average, charities receive 40% of their annual donations at year-end?  And for many charities, the percentage is much higher – 50%, 60% or even 70%!  So if you are like most charities, you are already thinking about the critical time between Halloween and New Year’s. There are some things you can do right now to make sure you are ready to make the most of year-end, when both generosity and tax deductions loom large in the minds of donors.Read more

Michael V. Bernot , Vice President of Advancement at Lake Catholic High School in Mentor, Ohio, is a firm believer in amplifying the power of donations.  Lake Catholic never misses the opportunity to check with donors to see if they might be eligible for employer matching gift funds. According to Bernot, "We've found that most of our donors either don't know they are eligible for matching gifts, or don't think it will make enough of an impact to justify the effort to apply.  The truth is quite the contrary, many of them are eligible, and with our help in making the forms and needed information easily accessible, Lake Catholic has reaped the benefits of this under-utilized fundraising stream."Read more

There are currently almost 15 million millionaires in the United States. There’s an expected 10 million new luxury consumers each year. You do the math. There’s a vast audience of potential customers but not everyone has the same capacity and affinity to buy your products and services. That’s the hard part. Best of breed luxury marketers learn about their current customers and build a look-alike target audiences.Read more

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