As 2015 approaches, it is not too early to consider what the New Year will bring from a charitable giving perspective.  Many forecasters believe that the stock market and the economy will continue to improve, and we will see enough growth in 2015 to finally pull us out of the recession-influenced doldrums of the past several years.  If it holds true, that is good news for charitable giving, which has historically been very responsive to upturns in the market. 

So how should nonprofits...Read more

Only 39% of donors on average renewed their support for a given charity from 2011 to 2012. This, according to AFP and The Urban Institute’s 2013 Fundraising Effectiveness Report, is the sad state of donor retention.

There are a number of reasons donors stop giving.  Research by Adrian Sargeant, one of the foremost scholars on the topic of donor retention, indicates that 53% of donors who do not renew cite reasons related...Read more

Here’s a guest post from our friends at Eventbrite.  They are offering nonprofits a pretty cool incentive to engage constituents in a #GivingTuesday promotion.  Read on to learn how Give More Together can help your nonprofit raise funds and awareness.

We’re continually amazed by the diversity of causes that nonprofit events support.  From therapeutic horseback riding to environmentally sound landscaping, many specific needs would otherwise go unaddressed without the care of a...Read more

The following is a guest post by Dale Cooper, Universities UK

Storytelling is not something academics are supposed to do. They pride themselves on objectivity, rationality and use of evidence. Yet storytelling is central to our mental processes for understanding, remembering, and communicating. Stories are an effective tool for conveying messages and there are...Read more

We all know that donor retention is on the skids, and costing nonprofits  millions in donations.  Among nonprofits in AFPs 2013 Fundraising Effectiveness Report, retention rates have fallen over the past 7 years from about 50% down to just 39%.  It's estimated that revenue losses from downgraded and lost donors was $735 million in 2012. According to research by industry expert Adrian Sargent, 53% of donors stop contribuiting for reasons related to poor communications on the part of the nonprofit.  The reasons cited are summarized in the below infographic from Bloomerang, where Sargent is a data guru.Read more

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