As the end of the year approaches and the giving season ramps up, donors find themselves giving more to their favorite charities. As Giving USA reports, charitable giving continues to rise, in part because of growth in several key economic factors, including: personal consumption, personal income, disposable personal income, GDP, and corporate pre-tax profits.

This information can help your organization better target your prospects as the year comes to an end. Proactively identifying and understanding the prospects in...Read more

Let’s spend this week diving into a story.

Three years into a stalled capital campaign, an arts nonprofit finally engineered bond financing in order to build the facility that the then-executive director and the board were determined to have.  A consultant was hired, changes were made, but despite all that, the campaign wasn’t completely successful.  Now, with the building built and five years removed from the campaign, the organization...Read more

Fall and holiday planning is in full swing and customer-centric brands have an opportunity to drastically improve the consumer experience – with wealth data. Wealth data has become the “must have” data point for brands and retailers who know how to maximize their consumer marketing and create the most relevant and profitable experience for each segment of their database.

The emergence of new structures for rich data allows for the unprecedented ability for brand marketers to truly deliver highly personalized, one-to-one e-commerce experiences. As we know, today's consumers are pros...Read more

With Valentine’s Day around the corner we analyzed some data on the richest bachelors and bachelorettes in the US. Wondering how we narrowed down these most eligible singles? We pulled a WE Prospect list of unmarried males and females who have a net worth of $5 million and above and matched it up against our vast attribute and lifestyle data.

Take a look at the infographic below to see where these wealthy singles live, what their annual giving looks...Read more

This is a collaborative post written by Jessica Smith at WealthEngine and Jeanette Russell at Attentive.ly.


When you think about your top donors, do you have really clear snapshot of what they look like from both a wealth and social perspective?

In other words, you should not only have social insights on your prospects and donors are, but have a solid understanding of their wealth and their propensity to give.

If you don’t, there’s no need to fear. WealthEngine and Attentive.ly are joining forces to bring you some actionable strategies to level up your game and find the perfect prospect.Read more

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