Seize control of your year-end results by owning the three most important components of any fundraising appeal: the list, or donors and prospects to whom you'll send the appeal; the looks, or creative design you'll apply to the appeal; and the language, or actual message you will send them. Some might argue that of all of these, the list is the most important. If you don't have the right list, if you are not targeting those who are interested, engaged, or at least have a propensity to respond, you are wasting your money on the looks and the language.Read more

As year-end approaches you are making your list and checking it twice. Because most nonprofits depend heavily on year-end appeals to meet their annual fundraising goals, it’s important to get all the value you can from your list.  I am often asked at this time of year, “How should I segment my list of donors and prospects to get the best response and ultimately the greatest return?”Read more

There is no such thing as definitive best practice for Facebook Ads. It is a constantly evolving marketplace and like any digital campaign what works and what doesn’t is not always intuitive. But here are some tips to get you started.Read more

In our last post, Planning a Grateful Patient Fundraising Initiative?, we discussed many of the possible goals and objectives of a GPP.  Today, we’ll talk about the screening process, and some of the decisions you will need to make as you prepare for a daily, monthly or quarterly screening process.Read more

Grateful patient programs, or GPPs, as they’ve become known, are healthcare fundraising initiatives where current and past patients are cultivated and solicited for support.  Patients are a natural constituency for healthcare organizations, and patients may, depending on the care they have received, form particularly strong and significant emotional ties with either or both the facility and their caregivers. They may also have a vested interest in investing in the future capabilities of the facility as they age.Read more

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