Understanding the power and insights around the data WealthEngine uses to create our WealthGraph, consisting of 250 million individuals throughout the Nation, might be complex; however, it’s valuable to our clients.

Core to the products WealthEngine builds is our WealthGraph, comprised of: multiple data points, wealth analytics and social connections on individuals. This is what makes our platform unique.

WE Prospect, driven by the WealthGraph, enables users to build and construct custom queries of multiple attributes containing geographic,...Read more

When Embry-Riddle Aeronautical University (ERAU) was vetting vendors to help them optimize their fundraising, they were looking for the best value, the highest quality data and an experienced team of subject matter experts. After comparing their options, they decided to move forward with WealthEngine.

With only 2% of their alumni making annual gifts, ERAU needed to understand why they weren’t getting more engagement. They knew that the majority of annual gifts were coming from a small group of people but they did not have many insights. WealthEngine was able to validate this and...Read more

In advertising relevance is paramount but what is relevant for one person is not for another. There are ads everywhere embedded into your daily routine, they have become synonymous with modern living. The bus stop you pass by, the gossip blog you check every morning, the window display in front of CVS, are all forms of advertising. Even the shampoo bottle you stare at bleary-eyed every morning is an ad. Ever wonder why they put the name and logo of the product front and center? Most of these ads are not relevant to you personally but every once in a while something about an ad catches your attention and holds you captive for a moment. It speaks to you.

You really need this, it would improve your life.Read more

Anyone who has initiated a screening project will tell you that it can be a mixed blessing.  Whether it becomes a thorn in your side or the answer to your prayers is up to you.  A common first reaction to getting screening results delivered to your desktop is "Oh myyyy, that's a lot of data!"

Fortunately, for those who are in that position, it's not too late to gain control.  And control leads to momentum, momentum leads to wins.  And wins lead to cheers.  Suddenly, you're a hero.  And admit it, being a hero once in a while feels pretty good.

Because I've worked with hundreds...Read more

As year-end approaches you are making your list and checking it twice. Because most nonprofits depend heavily on year-end appeals to meet their annual fundraising goals, it’s important to get all the value you can from your list.  I am often asked at this time of year, “How should I segment my list of donors and prospects to get the best response and ultimately the greatest return?”Read more

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