Annual funds are as different and varied as the organizations that run them. From the large-scale direct marketing solicitation of tens of thousands of prospects to the targeted email blast to a few hundred regular donors, annual giving remains the backbone of a comprehensive fundraising strategy and, in many cases, forms the solid base of the fundraising donor pyramid.

Because of the many differences and variations we developed The Data-Driven Annual Fund, a workbook that focuses on...Read more

Everyone struggles to keep their donor database up to date. Databases become disorganized for a multitude of reasons – time constraints, lack of understanding, inconsistent data entry, staff turnover; the list goes on and on.  Whatever your reason, a clean, accurate database is essential to meeting your fundraising goals.

How is your database?

If your data is overrun with duplicates, bad addresses and old contacts, it’s time...Read more

Part Two: Creating a Culture of Philanthropy

In Part One we discussed how training and professional development, along with a comprehensive development plan that has buy-in from key stakeholders, can help alleviate some of the challenges facing the nonprofit community. Now, we’re discussing the all-important culture of philanthropy nonprofits must adopt to be successful fundraising organizations.

Too often,...Read more

Part One: Professional Development and the Development Plan

Executive Directors and Development Directors are often faced with some significant challenges when it comes to fundraising. While the magnitude of these challenges can vary, they are not insurmountable. In this two-part blog series we share resources that may help overcome or alleviate some of these challenges. Identified challenges include:

  • Many development directors have had limited firsthand experience securing gifts, and the applicant pool for development professionals is woefully
  • ...Read more

There are two ways to build a stronger fundraising program: understanding your donors better and identifying new prospects. Integrating wealth data into your donor management system (DMS) or customer relationship management (CRM) system can help you achieve both, and is the key to enhancing data-driven workflows and data access. Data integration gives team members across your organization more insight on your donors and prospects.

One of the...Read more

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