In times of higher costs and shrinking donor prospects, it’s extremely important to manage your current donor relationships. Your best donors are your current donors. That’s not to say you should let your prospecting go. Instead, it means you need to maintain a high-touch approach with your current donors, while you are out prospecting for new donors. Don’t fall into the common trap of thinking that a regular donor will always be there for you.

How to Keep in Touch

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In the fundraising world affinity scores are often discussed. And with good reason. We all know that a wealthy constituent is just that – a constituent. When you have a wealthy constituent who is also engaged with, or has an affinity for, your organization; then you have a prospect.

So what is an affinity, or engagement, score? And how do I get one?

Affinity can be measured.  Assuming you have a donor management system or database, and that you have, over the years and with some degree of consistency, collected data on your...Read more

Nonprofit CRMs truly are the superheroes of the fundraising world.

Think about it: what other software can help you manage all of your donor information, provide you with valuable supporter insight, and help you implement perfectly-designed outreach strategies?

Your CRM can be a game-changer for your fundraising and stewardship plans, but only if you know how to make the most of your donor database (and all its features)....Read more

Social data comes from various outlets.  It’s not just your online presence; it is in-person meetings, networking events, phone calls and even gossip. You capture all of these points in your database, building detailed profiles. With all of these social data points in your database, it can be hard to know what to do with them.  However, nonprofits have a major opportunity to use social data to asses a prospect’s life and passions. 

Your development team should use this information with the aim of connecting your organization’s work to what a donor cares about –...Read more

Annual funds are as different and varied as the organizations that run them. From the large-scale direct marketing solicitation of tens of thousands of prospects to the targeted email blast to a few hundred regular donors, annual giving remains the backbone of a comprehensive fundraising strategy and, in many cases, forms the solid base of the fundraising donor pyramid.

Because of the many differences and variations we developed The Data-Driven Annual Fund, a workbook that focuses on...Read more

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