I am a marketer, so I have the same priorities and hear the same trends as you ….. “use more data, segment, personalize, optimize”.   But this can all feel a little distant and hard to grasp when we are putting together that next campaign, or go-to-market strategy.   So (as I was taught) I decided to look at this from the consumer perspective….how can we make this notion of data-driven personalization more tangible?Read more

In honor of Valentine’s Day, we thought it would be fun to look at America’s richest singles.  Did you know that majority of these bachelor and bachelorettes live in New York, California and Texas?  Or that the most charitable of these singles live in Florida, Connecticut and California?  Click the infographic below to learn more about the wealthiest single men and women.

WealthEngine goes beyond wealth to uncover key characteristics about individuals in the US and UK. Combining wealth, demographics, lifestyle interests, and social behavior, marketers and fundraisers use precision marketing to  find, engage, and influence in a way that matters.  Read more

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