The world of luxury continues to evolve. Luxury consumers have shifted their mindset …and their wallet. We experienced the shift from a community where Affluents wanted to be noticed to more of a sense of community where value and personal worth takes precedent. As noted in A Tale of Two Markets: A Global Perspective on Affluents and the Business Elite, the mid-2000s boom was marked by a shared sense of what luxury meant – the imagery of yachts, private jets, and classic (if sometimes ostentatious) brands was pervasive. Read more

Time Inc. and YouGov recently released findings from their latest Survey of Affluence and Wealth to over 200 luxury marketers at the 2014 Luxury Summit.  This is the ninth year of the survey, and trends are indicative of a maturing affluent consumer. The survey for the first-time included data from 11 countries in addition to the 1,700 within the top 10% of income earners in the U.S., and covers issues ranging from lifestyle goals and economic trends to shopping and brands.Read more

The latest Shullman Luxury, Affluence and Wealth Pulse answers a frequent question and addresses a common challenge amongst luxury marketers—Which advertising channels are the Top 10% most likely to engage with?  Millionaires (those adults with $1 million net worth or more--who represent about 10% of all adults or about 20 million adults) have different buying behaviors, product preferences, and media habits when compared to the average adult.Read more

I had the opportunity to talk with Norman Howe, President of luxury experiential travel retailer Butterfield & Robinson recently about trends he’s seeing in the luxury travel field. While Howe is focused specifically on the travel market, these trends present challenges and opportunities across all industries serving the ultra- and high-net worth consumer.Read more

We’re very excited about this one!  This week we announced our acquisition of BrightContext, a company that for the last few years has led the market in helping business people make sense of large volumes of real-time data. Big Data is by no means a new phenomena, but recently it has hit something of a “trough of disillusionment” as companies that were excited by the promise it held, face the realities of garnering real insight and presenting that insight to their employees in ways that make a difference.  And that is why the combination if WealthEngine and BrightContext is so interesting.Read more

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