In our last post, Planning a Grateful Patient Fundraising Initiative?, we discussed many of the possible goals and objectives of a GPP.  Today, we’ll talk about the screening process, and some of the decisions you will need to make as you prepare for a daily, monthly or quarterly screening process.Read more

Grateful patient programs, or GPPs, as they’ve become known, are healthcare fundraising initiatives where current and past patients are cultivated and solicited for support.  Patients are a natural constituency for healthcare organizations, and patients may, depending on the care they have received, form particularly strong and significant emotional ties with either or both the facility and their caregivers. They may also have a vested interest in investing in the future capabilities of the facility as they age.Read more

Many nonprofit organizations that have been successfully funded by government, corporate and/or foundation giving, are now finding they must diversify their funding sources.  Government funding has been restricted since the 2008 recession, and in similar fashion, corporate and foundation funding has not rebounded to pre-recession levels.  This has left some nonprofits that rely heavily on these sources feeling vulnerable.Read more

Among the top philanthropy buzzwords in 2012 were “data” and “data scientist”. Certainly the phrases “predictive modeling” and “data analytics” have made their way into the fundraising lexicon. Predictive modeling can have a significant impact as part of a data-driven annual fund in helping to take some of the unknown variables out of the equation. To help explain modeling and analytics further, we spoke with WealthEngine’s Vice President of Analytics, Cong Qian.Read more

2014 will see a shift in focus for nonprofits as they respond to changing demographics in the giving population. Two trends will dominate: first, Boomers are retiring, and as they do so, planned giving opportunities will become much more prevalent. Boomers will also be more involved than ever in causes about which they are passionate, translating into increased volunteering. Nonprofits should be ready with meaningful opportunities that allow their Boomer supporters to apply their business skills and work experience. Secondly, Millennials are developing their unique profile as donors, and indications are strong that they will be civic-minded, creative, and very active in determining how their contributions are used. Nonprofits who want to engage Millennials will need to speak to them on many channels, including mobile, be willing to listen and respond to their ideas and feedback, and involve them as partners and insiders in finding solutions for social problems.Read more

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