What is Big Data?
Ask 10 people, and you may get 10 different answers. Big Data can be generally defined as data from multiple sources that is combined in ways to make it informative and actionable. By combining data from disparate sets, patterns and insights emerge, and this actually creates more data! As patterns and trends are recognized in the data, these relationships, not previously a part of the data set, become new bits of data ripe for mining and analysis.

As time goes on, bigger data sets are also being generated because information is being...Read more

Data is only your most important asset (after people, of course!) if it’s clean, consistent, accurate and complete.  If data is not maintained to these standards, any reporting or analytics done on top of it will be less than reliable.  We offer five tips below for keeping your data in top-notch condition so it forms a stable and reliable foundation for your fundraising and decision-making success.

  1. Know what data you intend to collect
  2. ...Read more

With the explosion of using data and analytics in nonprofit environments, it’s no surprise that more effective methods of identifying and segmenting donors and prospects are emerging.  With the use of analytics and the appropriate sourcing of relevant and accurate data, nonprofits can know more than ever before about their donors and other constituents, and can more accurately target passionate supporters for acquisition.

Here are five ways your organization can benefit from the...Read more

Donations are the livelihood of your organization.  And fundraising can be challenging.  It’s both an art and a science.  In order to unlock the best practices out there, you need to find out what is making fundraising and research campaigns successful and, frankly, what’s not.  Here are five best practices for successful fundraising:

  1.  Capture Ticketing Data to Identify Donor Potential
    Arts and Culture organizations have a unique pool of individuals – their ticket purchasers – who already demonstrate a genuine interest in the mission and work of their
  2. ...Read more

I can’t tell you how many times I’ve seen a nonprofit plunge head-first into a capital campaign.  

Here’s the scenario: A capital campaign gets fast tracked to start. Great, right? Well, no feasibility study has been performed. An astronomically high goal is set, because, hey, why not? This is a great organization, right? The board of directors is totally gung-ho, but they’re hand’s off. The CEO thinks it’s a great idea, but is also hand’s off. Everybody is on board except …

You guessed it. The Development Team.  

Have you ever felt as if you were thrown under the bus...Read more

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