There is no such thing as definitive best practice for Facebook Ads. It is a constantly evolving marketplace and like any digital campaign what works and what doesn’t is not always intuitive. But here are some tips to get you started.Read more

The latest Shullman Luxury, Affluence and Wealth Pulse answers a frequent question and addresses a common challenge amongst luxury marketers—Which advertising channels are the Top 10% most likely to engage with?  Millionaires (those adults with $1 million net worth or more--who represent about 10% of all adults or about 20 million adults) have different buying behaviors, product preferences, and media habits when compared to the average adult.Read more

I had the opportunity to talk with Norman Howe, President of luxury experiential travel retailer Butterfield & Robinson recently about trends he’s seeing in the luxury travel field. While Howe is focused specifically on the travel market, these trends present challenges and opportunities across all industries serving the ultra- and high-net worth consumer.Read more

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