The luxury landscape is changing. Gone are the days where companies can get by simply with their brand names. Increased competition in the marketplace means that these companies need to compete for buyers and share of wallet. Today, we’ll explore 3 changing trends in the luxury market. Understand these, and you’ll stay a few steps ahead of your competition as top-of-mind with your potential buyers.

Trend 1: All Wealthy Are Not the Same

Who are your most likely customers? It’s a question that all businesses better have an answer to. In the past a company might...Read more

This is a collaborative post written by Jessica Smith at WealthEngine and Jeanette Russell at Attentive.ly.


When you think about your top donors, do you have really clear snapshot of what they look like from both a wealth and social perspective?

In other words, you should not only have social insights on your prospects and donors are, but have a solid understanding of their wealth and their propensity to give.

If you don’t, there’s no need to fear. WealthEngine and Attentive.ly are joining forces to bring you some actionable strategies to level up your game and find the perfect prospect.Read more

You hear it everywhere.

Content is king.

And, if this is true, then context is emperor.

Storytelling is not merely sharing information. It’s understanding your audience, how they consume and share knowledge and where they look for and find trusted sources for making decisions: from where they will buy their next pair of shoes to the place they find inspiration for giving back and making a difference in the world.

In WealthEngine’s newest ebook, Choose Your Adventure: Data-Driven Storytelling, we explore how nonprofits and B2Cs use data to analyze consumer...Read more

Are you going to Dreamforce?

Our team is looking forward to meeting you there, you can find us in the exhibit hall and the Foundation Zone. We can’t wait to show you the recent features we’ve added along with our options for integrating WealthEngine into Salesforce.

Have you seen WE Prospect yet?

...Read more

You say you want a revolution
Well, you know
We all want to change the world.

Business Intelligence, Predictive Analytics, Prescriptive Analytics…

The Big Data revolution’s got all kinds of scientific terms buzzing around today’s boardrooms at warp speed, smashing into each other on the path to becoming enterprise-wide solutions to business success. But what do they really mean? And more specifically, what do they really mean to marketers?Read more

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