Below is a guest post from Straight North.

Organizations relying on their website for leads frequently leave out an extremely important component of lead generation marketing campaigns — lead validation.

Lead validation is the process of separating leads from other types of conversions, accomplished by reading website form submissions line by line, and by listening to recordings of phone inquiries generated by campaigns (SEO, PPC, display advertising, etc.).

In our presentation “...Read more

There are two ways to build a stronger fundraising program: understanding your donors better and identifying new prospects. Integrating wealth data into your donor management system (DMS) or customer relationship management (CRM) system can help you achieve both, and is the key to enhancing data-driven workflows and data access. Data integration gives team members across your organization more insight on your donors and prospects.

One of the...Read more

We all know the finest prospects are those who align themselves with your mission, have great wealth and donate - the perfect trifecta. However, when shopping for new prospects, how do you know who will meet this criteria? 

By using multiple data collection strategies, you create an efficient prospect pool. Using the tools available to you can maximize your gifts and...Read more

Welcome back to our 5-part blog series on how you can use wealth data in real-time to improve your marketing and generate more sales! Throughout these posts, we are focused on using our real-time API connection. In Part 1, we discussed how to prioritize and understand your best leads . In Part 2, we talked about how you can...Read more

What is Big Data?
Ask 10 people, and you may get 10 different answers. Big Data can be generally defined as data from multiple sources that is combined in ways to make it informative and actionable. By combining data from disparate sets, patterns and insights emerge, and this actually creates more data! As patterns and trends are recognized in the data, these relationships, not previously a part of the data set, become new bits of data ripe for mining and analysis.

As time goes on, bigger data sets are also being generated because information is being...Read more

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