In a perfect world, a fundraising database would be, well, perfect.  Imagine for a moment your CRM system with every name spelled correctly, all addresses and emails updated, every gift entered accurately – it’s a beautiful thought, isn’t it?

It is, however, extremely rare to find a “perfect” database.  There are always issues, anomalies and mistakes.  And, of course, donors and prospects don’t always give us their full information or don’t alert the organizations they support when they move or change information.  Indeed, we can always expect some level of data degradation year...Read more

As we discussed in parts one and two of this series, screening has allowed you to segment your list of patients, past and current, into discrete segments based on your fundraising goals and initiatives.  In this post, we’ll look at the actions that must be assigned and completed to make a success of your fundraising plans. Which actions will we take and who will be responsible for the follow through?Read more

Email marketing is an essential component of a successful fundraising strategy – it is relatively inexpensive, has immediacy, can be personalized and allows for testing and experimentation of messaging.  In short, it is a great way to engage and build relationships with constituents.   But to create, execute and optimize email campaigns you must pay attention to the details. Read more

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