Did you know that on average, charities receive 40% of their annual donations at year-end?  And for many charities, the percentage is much higher – 50%, 60% or even 70%!  So if you are like most charities, you are already thinking about the critical time between Halloween and New Year’s. There are some things you can do right now to make sure you are ready to make the most of year-end, when both generosity and tax deductions loom large in the minds of donors.Read more

It’s March in the annual fund. If you’re on a calendar fiscal year, you’re starting to get those first results in and get a feel for how people are responding in 2014. If you’re on an academic fiscal year, you’re seeing fourth quarter looming on the horizon and planning those final appeals. If you’re on a...well, it’s always “That Time Of Year” in the annual fund, isn’t it? And the goal remains the same – more people giving more dollars.Read more

Many nonprofits have a one size fits all approach to fundraising appeals.  Or, if they segment their appeals, they base it on age, or giving history, or if they are very sophisticated, both.  I’m not saying that age and giving history aren’t important, of course they are.  But do all Millennials think alike?  Do all lapsed donors respond to the same appeal to “come back?”  Are all Boomers capable of giving multi-million dollar gifts?  No.  Donors and prospects are as individual as we are, and if you are going to be successful marketing your nonprofit mission to them, and help your nonprofit stand out from the crowd, you need to get creative.  The following steps will help you create personas that you can use in your donor and prospect marketing and solicitation segmentations. Read more

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