Seize control of your year-end results by owning the three most important components of any fundraising appeal: the list, or donors and prospects to whom you'll send the appeal; the looks, or creative design you'll apply to the appeal; and the language, or actual message you will send them. Some might argue that of all of these, the list is the most important. If you don't have the right list, if you are not targeting those who are interested, engaged, or at least have a propensity to respond, you are wasting your money on the looks and the language.Read more

Technically, any fundraising initiative can be termed a “campaign.” However a working definition of a capital campaign might be "an intensive fundraising effort designed to raise a specified sum of money within a defined time period to meet the varied asset-building needs of an organization." More often than not, capital campaigns have become “comprehensive campaigns,” particularly in a university setting, where the status quo is to go from one campaign directly into the next.  These comprehensive campaigns may include goals for buildings and other tangible assets, as well as scholarships, endowments, and even current operating support.Read more

Many nonprofit organizations that have been successfully funded by government, corporate and/or foundation giving, are now finding they must diversify their funding sources.  Government funding has been restricted since the 2008 recession, and in similar fashion, corporate and foundation funding has not rebounded to pre-recession levels.  This has left some nonprofits that rely heavily on these sources feeling vulnerable.Read more

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