It’s March in the annual fund. If you’re on a calendar fiscal year, you’re starting to get those first results in and get a feel for how people are responding in 2014. If you’re on an academic fiscal year, you’re seeing fourth quarter looming on the horizon and planning those final appeals. If you’re on a...well, it’s always “That Time Of Year” in the annual fund, isn’t it? And the goal remains the same – more people giving more dollars.Read more

Donors want to give more money by text, want to learn more about you and your programs, and are really happy giving by text.  Those are some of the top findings of mGive’s 2013 Text Donation Study, an annual survey of text donors nationwide. The implications of the survey are clear: mobile isn’t just for text giving anymore. Nonprofits should use text messages to engage their supporters in more robust ways than fundraising.   In short, say more with text and make it social. Here are some of the key takeaway points from our 2013 Text Donation Study...Read more

Many nonprofits have a one size fits all approach to fundraising appeals.  Or, if they segment their appeals, they base it on age, or giving history, or if they are very sophisticated, both.  I’m not saying that age and giving history aren’t important, of course they are.  But do all Millennials think alike?  Do all lapsed donors respond to the same appeal to “come back?”  Are all Boomers capable of giving multi-million dollar gifts?  No.  Donors and prospects are as individual as we are, and if you are going to be successful marketing your nonprofit mission to them, and help your nonprofit stand out from the crowd, you need to get creative.  The following steps will help you create personas that you can use in your donor and prospect marketing and solicitation segmentations. Read more

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